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So what are Adwords? Well Adwords is Googles own form of PPC (pay per click) advertising.

When you conduct a search for a term on Googles home page the act

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ual Adwords ads can be found down the right hand side of the page and sometimes at the top as well. These are easily identifiable because they are shown und

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r the title sponsored links.

In the middle of the page you find the free search results, so you may wonder what is the purpose of paid advertising?

It is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

true that significant traffic can be brought to a web page through organic search results, but this in itself can often take a significant time to achieve t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rough SEO (Search Engine Optimization) techniques, and this is beyond the scope of this particular article.

So moving back to the question, what is the pur

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ose of paid advertising? Quite simply this form of advertising can have immediate effects in a relatively small amount of time.

The actual process of setti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng up a Google Adwords campaign can be carried out in around 10 minutes and as the potential to show results in a matter of minutes. Ok, clearly nothing is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s straight forward as this, and a little bit of work is involved before you can implement your campaign.

When you are setting up your campaign you must ens

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ure that it surrounds a tightly focused theme. You must have completed some work on Keyword research and be aware of the dominant keyword. The dominant key

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ord will be used in the writing of your ads.

Within each campaign you can set up a number of ad groups, each ad group will have it's own set of keywords and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

within each set of keywords you will also have a dominant keyword for each group. Each ad group should aim to have between 10 to 50 keywords minimum.

The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aim of any ad campaign is to appear high in the sponsored links at the same time achieving this with the least expense. One of the biggest factors determini

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g this position is the CTR (Click Thru Ratio). This is governed to a large degree by how eye catching your ads are, and how relevant your keywords and ads a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re to the landing page of your website . Google awards a quality score based on good quality copy and it's relevancy to the landing page.

The CTR (Click T

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ru Ratio) if you were wondering is the amount of clicks per 100 page views.

When writing the ads themselves ensure that you have the dominant keyword withi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

both your headline and within the body of the ad. Remember good ads with good quality keywords and content leads to a high CTR, which leads to low cost and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

maximum traffic.

When starting any campaign, start cautiously and understand the factors determining how much you pay.

1) How much you are prepared to pay

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for each click. This is known as your maximum bid and will not necessarily be the amount paid.

2) The second factor surrounds how many clicks you receive.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

3) How much is your daily budget.

Start this small and see how successful your campaign may be. This should offer some protection from losing too many adve

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tising dollars if you have not got your campaign quite right.

I hope that this proves useful in clearing some of the mysteries involved with Google Adwords

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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