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It is a little known fact that the use of sub-directories can increase your relevancy and improve your click through rate

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

(CTR).

Did you know that? I didn't. At least not until recently.

As soon as I learned of using sub-directories, I starte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

testing it. I ran campaigns with sub-directories that were identical to my more traditional campaigns. To put it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

simply, the results shocked me.

The ads using sub-directories had more impressions, higher click through rates (CTRs), a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d converted at a higher rate. That means more sales with lower costs per click. Needless to say, my profits soared.

Best

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f all I simply created a sub-directory that re-directed traffic to a page on my site that I already knew was successful.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

So how do you do this? It's simple. A traditional link looks like this:

www.yoursite.com/pagename

With a sub-directory,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our link looks like this:

pagename.yoursite.com

The beauty of this -- and why it generates more clicks and has a better

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elevancy is that the pagename comes first. Think about it for a second -- what you're really interested is drawing eyeball

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to your pagename. That's probably what you're selling. The sitename is kind of an after thought. The pagename is what is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

going to cause people to decide whether they click on your ad or not.

Creating a sub-directory is relatively easy with mo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t hosting programs. Simply go into your control panel and look for "sub-directory". From there you should find s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

imple step-by-step steps to walk you through the process (I'd walk you through what I do, but it's likely a little differe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t with your host). Once the sub-directory is set up, stay within your sub-directory set up menu and create a re-direct. Re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

direct your sub-directory to point to the page you are already using (www.yoursite.com/pagename). By doing this, you won't

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have to recreate any content. You will simply be pointing traffic from the more relevant subdomain to a page you have alr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ady created which you know converts well.

Sub-directories put the information you want right in front of searchers. The s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

b-directory is listed first -- before the name of your site. This grabs the searchers attention. By grabbing their attenti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on you will increase your click through rate. In the long run, your relevancy will increase. This means you will pay less

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or your clicks (because of your higher relevance and higher click through rate). I expect that you will see more sales too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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