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I recently held an internet marketing seminar at a WW2 spy school. The perfect setting, as the subject was internet marketing by stealth. A

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

short while later, I began to think Google had sent an undercover agent to spy on us.

Probably not, but it certainly seemed like it.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecause a week or so after my seminar, Google had their famous clampdown on AdWord advertisers, who do not provide proper content on their l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nding pages.

So out went squeeze pages, bald affiliate sites (with no added value, just an affiliate link), mini sites consisting of a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

single sales page and so called arbitrage sites,where the visitor arrives only to be confronted with a website stuffed with Google AdWords!

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

br>

I apologise to my Australian cousins, but we've all heard the joke about the Australian chat up line, which consists of three words: "

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

race yourself, Shelia!". On the day of the seminar, everyone rocked with laughter when I said that -- but that's exactly what you're doing,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

if you use AdWords just to bring prospects straight to your sales page.

Worse than that, it's actually costing you big bucks! Here's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

why: courting. If you're of a certain age, you might understand that word and you may even remember the movie "Seven Brides for Seven Broth

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs" and the glee they showed when they were "Going courting!". If you're younger, you might know it as dating.

Marketing is ex

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctly like courting and dating. It must be conducted slowly and purposefully, to allow your potential customer to get to know you.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f done correctly, you will gain far more customers over the longer term and they will remain loyal to you.

So how is AdWords costing y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u big bucks?

It's all down to how you treat your visitors, when they arrive at your site. If you give them some information -- perhaps

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an article -- that dovetails precisely with the promise made in your Google ad, they will be more inclined to stay on your site. If the con

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tent you give them is good, they will be more inclined to trust you. They may even sign up for your newsletter or mini course. They may eve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stick around long enough to read the link from this first page to your sales page. They may even buy from you -- none of which they would

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ave done if you had catapulted them straight from the AdWords ad into your sales page, without this essential pre-selling.

Do this and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

two things will happen:

Not only will your subscription rates for your newsletter sign-up rate rise dramatically from the a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

erage 20% conversion you're likely to get with an AdWords/squeeze page combination to somewhere nearer 50 - 60 %.

You'll also fin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you are paying less per click, because Google will notice you have enhanced your visitor experience and reward you accordingly.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You surely know that a small idea can lead to a great business success. The first movement is to think of an idea that would be suitable for the business market. After coming up with the idea, the ne...

The collective & timely offering of knowledge & experience by a huge number of professionals, as well as the ability to cross check opinions, products or even a person's reputation on the net, appear to have tremendous potential for the creation of new knowledge. The collective knowledge beats any single opinion, as said for the exchanges which collectively shape stock & commodity prices. Innovative specialized content will increasingly be on demand on the net. It won't become a commodity, unlike other web services.

There are a lot of opportunities for you in creating a work at home business that concentrate on the Internet and online.

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