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Just Other Articles - 3 Sneaky Ways You're Losing-Out in Pay Per Click
While urging you to spend more of your hard-earned advertising money on Pay-Per-Click (PPC) ads, a number of PPC service providers are secretly amazed at the cash windfall coming their way, day after day. These insiders can scarcely believe their good fortune.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
A huge number of mistakes & inefficiencies present in many advertisers' PPC campaigns are helping some services earn bumper profits, quarter after quarter. True?
Do you contribute unnecessarily to PPC service provider profits? If you're like many advertisers
Do you contribute unnecessarily to PPC service provider profits? If you're like many advertisers
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
, you're not getting vital information that'll make PPC more efficient for you.
So here are three easy, no-cost ways to avoid a sneak attack on your wallet and help stop bleeding cash.
Sneak Attack #1 - Encouraging You toward Top Positions
In advertising, a
So here are three easy, no-cost ways to avoid a sneak attack on your wallet and help stop bleeding cash.
Sneak Attack #1 - Encouraging You toward Top Positions
In advertising, a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s in life, we're conditioned to aim-high. If you're on top, you must be doing well - right? But is it really wise to covet the top positions in PPC?
Many services seems to think so. Their profits soar when advertisers fall over themselves in a sacred quest fo
Many services seems to think so. Their profits soar when advertisers fall over themselves in a sacred quest fo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a better ad position. So, they encourage advertisers to aim for the top spots. How?
- By placing higher-traffic ads (typically the ads in spots 1-3) on the left-hand side of the page, instead of the right-hand side
- Shading the upper spots with an enticin
- By placing higher-traffic ads (typically the ads in spots 1-3) on the left-hand side of the page, instead of the right-hand side
- Shading the upper spots with an enticin
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g, light-blue background
- Encouraging a 'highest-bidder wins', competitive mindset that's a feature in auctions of all kinds
It's true; top spots tend to get more clicks. But a large number of clicks don't necessarily lead to a high number of conversions. A
- Encouraging a 'highest-bidder wins', competitive mindset that's a feature in auctions of all kinds
It's true; top spots tend to get more clicks. But a large number of clicks don't necessarily lead to a high number of conversions. A
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd aren't conversions what you really want?
In a number of PPC markets, big advertisers allocate a large chunk of cash. What's more, they order the service provider to make them number 1. There's no way the vast majority of advertisers can beat these guys.
B
In a number of PPC markets, big advertisers allocate a large chunk of cash. What's more, they order the service provider to make them number 1. There's no way the vast majority of advertisers can beat these guys.
B
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ut come closer & I'll tell you a secret; it doesn't really matter. Your best value lies elsewhere.
You're likely to achieve better conversion rates if your ads appear in spots a bit lower-down. Typically, any 'above the fold' (the viewer sees your ad without
You're likely to achieve better conversion rates if your ads appear in spots a bit lower-down. Typically, any 'above the fold' (the viewer sees your ad without
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
aving to scroll-down) position serves well. A position of, say, four or five. Why?
Research suggests many people who click on the top two spots aren't as serious about buying. Time-wasters who click first and ask questions later.
You want the more careful bu
Research suggests many people who click on the top two spots aren't as serious about buying. Time-wasters who click first and ask questions later.
You want the more careful bu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
yers - people who'll scan Results more thoroughly. Then find your ad...a little lower down, where you get better value. Don't fight a losing battle trying to be Numero Uno.
Sneak Attack #2 - Your 'Best' Ad Variation is Chosen Too Soon
You should always have
Sneak Attack #2 - Your 'Best' Ad Variation is Chosen Too Soon
You should always have
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
at least two ad variations running in any ad group. This way, you're always optimizing by trying to 'beat' your current best-performing ad. You'll find new text or a revised format that works better. This is a proven, winning strategy in all direct-marketing.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
But there's a problem in the way some service providers address this strategy. By default, their Campaign Management panel is set to choose your better performing ad. Then show it more often. But the automatic system typically chooses your 'best' ad too soon
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
You need at least 20-30 clicks before a clear winner will emerge. You should monitor this yourself and choose your own best ad, rather than have the service provider do this for you.
Go to; Campaign Summary>[name of your campaign]>Edit Campaign Settings. In
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the Advanced Options section of the screen, under, 'Ad serving,' de-select, 'Optimize: Show better-performing ads more often,' and instead select, 'Rotate: Show ads more evenly'.
Once the recommended number of clicks has registered, you can see which ad's th
Once the recommended number of clicks has registered, you can see which ad's th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e better performer. Amend the loser with a slight change and start the process again. Your aim; continual improvement.
Sneak Attack #3 - Default Participation in their Content Network - Without Asking You
When creating a new campaign, you need a little testi
Sneak Attack #3 - Default Participation in their Content Network - Without Asking You
When creating a new campaign, you need a little testi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng before rolling your ad out to everyone & everything touched by a PPC network. Problem is, unless you tell them otherwise some providers are going to skip the testing part and broadcast your message to the entire world, right away. Before you've had a chance
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to optimize. That's bad.
For example; in addition to 'Google search' and 'Search network' (AOL, Ask Jeeves and Shopping.com etc.) Google has an extensive network of partner sites - content pages. And products - these are email programs and newsletters, where
For example; in addition to 'Google search' and 'Search network' (AOL, Ask Jeeves and Shopping.com etc.) Google has an extensive network of partner sites - content pages. And products - these are email programs and newsletters, where
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
AdWords ads reside.
Eventually, you'll likely want your ad to participate in the their Content Network. But not before you're sure it's working well in Search.
Go to; Campaign Summary>[name of your campaign]>Edit Campaign Settings, under 'Networks' deselect
Eventually, you'll likely want your ad to participate in the their Content Network. But not before you're sure it's working well in Search.
Go to; Campaign Summary>[name of your campaign]>Edit Campaign Settings, under 'Networks' deselect
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
this option by un-checking 'Content network'.
If you later decide to broadcast on the Content network; be sure to check-on, 'Content bids…Let me set separate prices for content clicks'. Content clicks are generally of lower quality than Search clicks. So bid
If you later decide to broadcast on the Content network; be sure to check-on, 'Content bids…Let me set separate prices for content clicks'. Content clicks are generally of lower quality than Search clicks. So bid
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
less for Content.
Finally, do your own research. Consult a number of proven, free resources to assist in your quest to make PPC the most effective and efficient advertising tool possible. With more facts, you'll avoid becoming a victim. Hold your wallet close
Finally, do your own research. Consult a number of proven, free resources to assist in your quest to make PPC the most effective and efficient advertising tool possible. With more facts, you'll avoid becoming a victim. Hold your wallet close
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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