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I have used both PPC advertising (Google Adsense, Yahoo Overture, and some smaller ones) and I have su

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bmitted massive numbers of articles to easily over 100 article directories.

So I have a little first

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hand knowledge of what happens when I use either.

I will go with the pros and cons of each:

PPC:

Pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

os: One thing that is really nice about PPC is that you can dial up your efforts very quickly. With

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he right budget, and a broad enough keyword selection, you can easily get a few hundred hits per day,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

which is nice for testing new squeeze pages, and opt in scripts.

So two things happen here, you are t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esting your squeeze pages quickly and easily, and you are adding subscribers.

Cons: One thing I do n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot like about PPC is that my long term open rates are about 1/5 of the long term open rates of article

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

generated subscribers. So long run, I am not getting much bang for my buck.

Article Marketing:

Pros

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

: The visitors I get from articles are very highly targeted, as long as my squeeze page corresponds w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ith the content in the article. I now offer 4 different email lists to which visitors can opt in, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

each has a different focus. This creates an almost hungry subscriber - they are hungry for more info

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mation from me, which translates into very high sales per subscriber.

Cons: Articles are time consum

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing to write and time consuming to submit. Sure, you can have someone ghost write your articles, but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I really believe that a real connection occurs when you write the article yourself. Then they get to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your squeeze page and the squeeze page has the same feel as the article, if you wrote it yourself. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hink this connection is one of the reasons my conversion rate on my subscribers to customers is so hig

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h.

Conclusion: I am using PPC sparingly and writing much more. Perhaps your time is more limited th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an mine, so your mix will be a little heavier on the PPC side. But I think that long term testing of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

both is critical. Then you can make an educated decision about the best mix for you and you campaigns

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The purpose of the Initiation Phase of a Project is to Identify, Scope and Gain Initial Approval for a Project or Projects that will deliver tangible benefit to the business.

All of these types of third party distribution channels are immediately available to many companies and can be deployed for a fraction of the cost of a direct sales force. In addition to that, the cost can be very variable and can be absorbed by the actual sales revenue as it's produced, as opposed to being up front, fixed and unavoidable when you deploy a direct field sales team or inside sales team.

Cindy Ventrice is a management consultant and workshop leader with over 20 years of experience in a wide range of industries. In this interview she provides guidance for owners and leaders to assess the quality of their current recognition programs.

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