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How can you feasibly expect to make the most of your Adwords or PPC campaigns if you are not tracking your keywords and learning which keywords are converting to sales?

Lot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s of clicks on a particular ad for a certain keyword doesn't guarantee that that keyword is the one providing the sales / leads.

It could be that on checking your campaign

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou see 10 clicks on one particular keyword and 2 clicks via another keyword. With 2 sales as a result of these 12 clicks your first instinct is that those 10 clicks have mos

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t likely provided your 2 sales.

This is most definitely not always the case. I've seen some keywords receive lots of clicks but zero sales and other keywords make a sale wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

h almost every click.

If you are serious about running the best campaigns for the highest ROI (Return On Investment) you should be tracking which keywords are converting to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a sale / lead. You can loose serious money if you're not tracking your keywords at this level.

So how do you do this?

You could use Googles own 'Conversion Tracking' tool

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

which is part of the Adwords system. In fact you should. But there's one problem. The statistics are not real-time, there's a one hour delay between the click on your ad an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d the report of the click in your administration area.

Although not a major issue this presents the possibility that you will haemorrhage cash initially until you run throu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h all your testing, keyword and bid editing and filtering for your campaign. There is another option.

Track Your PPC Keyword Conversions In Real-Time

Anot

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

her way to track is to add some very simple code to your landing pages. (Note you will need to do this with the Adwords Conversion tracking tool as well). By adding some bas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

c code to your landing page and the destination URL in your ad you can track in real-time which keywords are converting.

To the point of having the exact keyword / phrase t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at results in a sale / lead delivered with that sale or lead. In other words as each completed sale or lead arrives in your inbox you also get the keyword / phrase that resu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lted in that sale / lead.

This will allow you to quickly spot a trend or a hot keyword and adjust your bid accordingly to bring in more clicks for that converting keyword.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The Dynamic Landing Page

Another benefit of using this method is that you can tailor your landing page to any particular keyword / phrase coming via your A

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

dwords campaign.

What do I mean by that?

It's very simple. You can take the keyword / phrase that has just resulted in a click on your ad and rather than just have it sent

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to your inbox with a sale / lead you can have it displayed on your landing page. Wherever you choose.

Think about that for a moment. A prospect has just searched on Google,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

clicked on your ad, arrived at your landing page and seen the exact same keyword / phrase he's just used on Google. How much more inclined will he be to believe he's found

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat he's looking for? How much more likely is he to take action because of this?

Answer: You will see a huge increase in your conversions!

Placing this keyword in the brow

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ser title, the page title, the alt tags and the body copy moves your prospect much closer to taking action and becoming a customer.

You can get the code and the instruction

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for real-time tracking and the dynamic landing page in my Advance Adwords Mini Course here - www.ppcaccelerator.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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