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1. The Google audience / user base has traditionally catered to technical audiences and more importan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tly, to Internet savvy users.

The kind of users who are comfortable with buying on-line.

These users

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

(the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).

2. Google AdWords d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elivers instant results - you can have your ad campaign up and running in 10 minutes flat. Compared t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o this Yahoo can take anywhere from 2 to 5 days while they manually review ads.

3. With AdWords, you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can go target your prospects geographically down to countries, states and cities. This is a great ad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vantage for businesses selling hard goods or services - they would prefer local prospects as opposed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to someone half way across the world.

4. My favorite quality about AdWords is that - it rewards good

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ad performance - that is, for an ad that converts (clicks/impressions percentage) exceptionally wel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.

G

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oogle wants to display the most relevant ads for the user. So... it makes perfect sense that YOU will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pay less per click, the higher the clickthrough rate of your ad is.

Click-through rate is simply the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

percentage that users click on your ad. For example, if 100 users saw your ad, and 2 people clicked

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your ad to visit your website, your click-through rate would be 2% (2/100).

5. Your competition ca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nnot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ct tactical advantage that Yahoo lacks.

Basically, your competition will NEVER be able to tell how yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u are marketing your product. So, they won't be able to copy off your marketing and steal your pros

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pects.

Bottom line - bringing instant traffic to your websites and converting those prospects into s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

atisfied customers is a much better option than waiting around for your search engine rankings to tak

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e off.

And, in my opinion, Google AdWords is the only game in town when it comes to PPC advertising.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Autoresponders are one of the most popular tools used on the Internet, as they will enable you to put a portion of your business on auto-pilot. Over the years, I have received many questions about autoresponders and have devised a list of the most frequently asked autoresponder questions.

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