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Why should you read - and HEED - the secrets revealed in this article? Simple: Because right now, you're throwing money away when it comes to Goo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gle AdWords PPC (Pay-Per-Click).

Getting an edge in Google PPC isn't easy. But the right money-saving tips are plentiful if you know where to lo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ok.

Here (in reverse order) are 7 prominent AdWords myths - and a certified Google AdWords professional's opinion on their validity. These tips

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

will help you become winner in Google PPC. Consider them carefully in your quest to get the best bang for your advertising bucks.

AdWords Myth #

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

7 - You must be in the top 2 spots to get traffic.

FALSE. Many times, you'll get better conversion rates if your ads appear in the lower spots.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Why? Our research suggests many people who click on the top 2 spots aren’t as serious about buying.

You want the more careful buyers out there.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The ones that'll actually scan more Google Results, thoroughly. And then find your ad...lower down (where it's cheaper for you)! Don't throw mone

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

away, fighting a losing battle trying to be Number One. When perhaps you shouldn't even be wanting that 'coveted' top-spot anyway.

AdWords Myth

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

# 6 - Your website address, displayed at the bottom of your ad, is very important.

TRUE. Our research suggests this can be the second most impo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rtant element of your ad. There are a number of FREE things that can be done to improve your ad's position, in this manner.

AdWords Myth # 5 - Y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur ads must be displayed 7 days a week to ensure customers can find you when they want.

FALSE. There are certain days when it makes no sense to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have your ads running. Why spend money when you don't need to? You can find out with experience which days those are. Or obtain outside advice. T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat way, you will find out which days are best for you to give your ad a rest.

AdWords Myth # 4 - You must bid on a large number of keywords for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

each ad.

FALSE. Many successful ads have only 2 or 3 keywords. More targeted ads can result in more targeted customers, ready to do business wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h you.

AdWords Myth #3 - You must mention your product or service in your ad.

FALSE. Many times, mentioning your product or service in your ad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is the wrong thing for you to do. Some proven, winning strategies rely on you specifically not mentioning it.

AdWords Myth #2 - Once set-up, you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

don't need to monitor your ads carefully.

FALSE. On occasion, you need to monitor it minute by minute, or you're going to be wasting money.

Ad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ords Myth #1 - Benefits and features of your product or service should be presented in a certain order.

TRUE. Many people make the mistake of ge

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tting benefits and features in the wrong order. Or don't mention them at all. Why throw your money away? You deserve to have everything in your f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

avor and ensure you're getting the best value for your money. Structure your Google ad with a proven model that beats the others, time after time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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