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Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. According to Google, the Google Network reaches

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

more than 80% of Internet users.

With Google AdWords you create your own ads, choose keywords to help match your ad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your target audience and pay only when someone clicks on them… this is what is referred to as “pay-per-click” advertising.

Google AdWords is a perfect way to advertise

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, if done correctly. Many companies waste hundreds or thousands of dollars every month on “unwanted clicks” that are not truly generating “targeted clicks” for their busin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss.

If setup correctly, Google AdWords can be a great resource to reach hundreds or possibly thousands of users looking for your exact product or service, which will lead

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o increased sales. The key word here is “exact”. I have found that through my experience of setting up Google AdWords campaigns for my clients, the best successes have be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en generated by the campaigns that use very specific keywords rather than generic or broad keywords when describing a product or service.

Also, it is very important to ana

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

yze if your product is local, national or global. Google AdWords allow you to only have your ads displayed for your selected areas. You can specify a single state, and en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ire country, multiple countries, or the entire Internet world; it’s completely up to you.

Let’s take an example to help paint the picture of what not to do. Say you were

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a real estate agent that sold commercial real estate only in New Jersey. If you purchased keywords like “real estate” and had them displayed throughout the US, then those

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ould lead to what I refer to as “unwanted clicks”, causing you to pay for unnecessary visits to your site.

What should be done is this; first, the keyword “real estate” is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

too generic and does not specifically describe your service of selling “commercial” real estate. Secondly, you should only have your ads displayed for New Jersey Internet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

users only since this is the only state in which you sell commercial real estate. A much better version of this would be to purchase a keyword like “commercial real estate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and setup your ads to only display in New Jersey, hence leading to targeted clicks.

Does this make sense? The overall goal of Google AdWords is to direct “targeted click

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

” to your website and that is how you should look at it 100% of the time. The goal should not be to acquire as many visits to your site as possible but instead, to acquire

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the best quality of targeted clicks. As I stated before, Google AdWords is pay-per-click advertising so you should only focus on having keywords that will direct “targete

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

clicks” to your site, this way you pay for these clicks and not the “unwanted clicks”.

If done incorrectly, Google AdWords can cause you to unnecessarily spend precious m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rketing dollars. But if done correctly, Google AdWords can allow you to open your doors to a whole new means of selling your products and services online.

Google AdWords

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is a must have in your arsenal of advertising campaigns. So be sure to focus on your product and service and fully analyze what your target audience will be searching for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on the Internet. This is what should be your list of keywords…. It’s that simple!

I wish you all the best of luck advertising your products and services.

Go get the sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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