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Just Other Articles - Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed oppor
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.
Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)
Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't intereste
Advertising flyer mistake #1: A Blah Headline (Your Company’s Name)
Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't intereste
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that’s life. Get over it!
Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.
Instead of:
Sheri’s Pet
Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.
Instead of:
Sheri’s Pet
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Grooming
Try: Smelly Pet Stinking Up The House?
Or:
We Treat Your Cat Like The Royalty They Are!
Or:
Man’s Best Friend Deserves Something Special!
You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "
Try: Smelly Pet Stinking Up The House?
Or:
We Treat Your Cat Like The Royalty They Are!
Or:
Man’s Best Friend Deserves Something Special!
You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hat's in it for me?"
Advertising flyer mistake #2: Not Solving A Problem!
Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell -
Advertising flyer mistake #2: Not Solving A Problem!
Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell -
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
or, better, show - how those benefits prevent or solve problems for your potential customer.
Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their
Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
roblems are. Identify benefits about your product or service that make a difference to your potential customers.
Emphasize in your flyer the problems and solutions that set you apart from your competition.
Advertising flyer mistake #3: Be A Friend!
People buy from people they like. One k
Advertising flyer mistake #3: Be A Friend!
People buy from people they like. One k
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ey thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?
The more comfortable someone feels about buying from you, the more likely they are to do so. That
The more comfortable someone feels about buying from you, the more likely they are to do so. That
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).
Advertising flyer mistake #4: Going Quietly Into The
Advertising flyer mistake #4: Going Quietly Into The
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Night!
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-t
This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a “call to action”. Here are three basic, proven closers:
· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
me purchases or regularly purchased items.
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage
· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.
· Purchase before (DATE) to take advantage
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or p
Advertising flyer mistake #5: Forgetting There Are Two Sides!
With an advertising flyer, the printing or p
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
otocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.
The second side cou
The second side cou
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ld be used for:
· A comprehensive list of your services
· A map with driving and parking directions
· Customer testimonials
· Relevant tips or advice
· Answers to Frequently Asked Questions
Use the second side to support, expand upon, or enhance the message on the main side.
Adverti
· A comprehensive list of your services
· A map with driving and parking directions
· Customer testimonials
· Relevant tips or advice
· Answers to Frequently Asked Questions
Use the second side to support, expand upon, or enhance the message on the main side.
Adverti
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing flyer mistake #6: One Good Shot!
One-time advertising efforts are seldom effective. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you. Your prospective customers need to see the your ads over and over.
One-time advertising efforts are seldom effective. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you. Your prospective customers need to see the your ads over and over.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
So, plan a series of distributions as part of your strategy. I recommend that you plan to hit each household at least eight times with an ad flyer. Mix the message up a bit! Change the color of the paper you use. Change the headline. Keep track of which flyer drives the most business.
If p
If p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ssible, combine your flyers with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers, schools, stores, and libraries often offer public b
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ulletin boards.
Advertising flyer mistake #7: Flyers Gone Astray!
You should keep two objectives in mind when targeting neighborhoods for your flyer distribution.
· It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Concentrat
Advertising flyer mistake #7: Flyers Gone Astray!
You should keep two objectives in mind when targeting neighborhoods for your flyer distribution.
· It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Concentrat
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
your ad distribution within and around your existing clusters of clients.
· Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking yo
· Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ur "territory" house-by-house will be giving you a better understanding for what services or mix of services you should offer.
Promotional flyers are one tool in the small business’ marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money
Promotional flyers are one tool in the small business’ marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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