Tags |
|
|
Links |
|
|
Just Other Articles - Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the ear
There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the ear
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
th.
For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone. When I use the word now, I know that she will clean up the mess, and that I have at least a 50-50 cha
For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone. When I use the word now, I know that she will clean up the mess, and that I have at least a 50-50 cha
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nce that she will do an adequate job.
My first exposure to this "Power" was at the hands of one of my mentors, now long-since dead, sad to say, who told me a story.
It seems that a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " There must be a million rabbits o
My first exposure to this "Power" was at the hands of one of my mentors, now long-since dead, sad to say, who told me a story.
It seems that a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " There must be a million rabbits o
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
t there. I swear I've just squashed a dozen."
Compare the reaction when the story goes: It seems a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " I've just run over a bunny"
In both cases a small change in wording provokes a different reaction.
That's the "Pow
Compare the reaction when the story goes: It seems a trucker pulled into a roadside cafe in Amarillo, Texas and said to the waitress " I've just run over a bunny"
In both cases a small change in wording provokes a different reaction.
That's the "Pow
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
er"of words !!
When used in your advertising material, such words can be almost irresistible. Here are 9 "Power Words" for you to try out.
1...Secret (or little-known) used either alone or together (little-known secrets) are both "Power Words" that appeal to the curiosity of the reader. "What do
When used in your advertising material, such words can be almost irresistible. Here are 9 "Power Words" for you to try out.
1...Secret (or little-known) used either alone or together (little-known secrets) are both "Power Words" that appeal to the curiosity of the reader. "What do
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s he know that I don't" Few people blame their lack of success on their own efforts (or lack of effort), so they are comforted by the thought that they are failing because they have been denied vital information.
2...System appeals to the desire for simplicity and lack of real effort required. If
2...System appeals to the desire for simplicity and lack of real effort required. If
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
someone already has a system in place, "all I have to do is put my name on it and plug it in !!"
3...New (or Improved) appeals to the sense of urgency. If something is NEW then you have to get it fast before everyone else does to maintain your competitive edge. Strangely a laundry product has ad
3...New (or Improved) appeals to the sense of urgency. If something is NEW then you have to get it fast before everyone else does to maintain your competitive edge. Strangely a laundry product has ad
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ertised for many years that it was "New and Improved". It's difficult to see how it could be both, at the same time, but it shows the power that both these words have that the advertiser decided to use them together, as re-inforcement for each other.
4...Power is itself a "Power Word" suggesting
4...Power is itself a "Power Word" suggesting
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
that if only the reader had the knowledge that you have, he/she would be able to accomplish anything.
5...Magic is almost interchangeable with power, but it also suggests that an objective can be reached without effort. This appeals to both the lazy (like me) and the impetuous who want to attain
5...Magic is almost interchangeable with power, but it also suggests that an objective can be reached without effort. This appeals to both the lazy (like me) and the impetuous who want to attain
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
heir goal immediately.There is a natural tendency to assume that any one who makes his living in Advertising and Promotion must know something that is hidden from the rest of the world. Some arcane formula like "ABRACA- DABRA" or "Open Sesame" that magically transforms them into "gurus" or "prophe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ts", that we must slavishly follow.
6...Immediate, of course suggests that something can be done instantly. This again appeals to the sense of urgency, and has a magic-like ring to it. Why wait - have it NOW !!
7...Insider suggests that the writer has information that cannot be known to the worl
6...Immediate, of course suggests that something can be done instantly. This again appeals to the sense of urgency, and has a magic-like ring to it. Why wait - have it NOW !!
7...Insider suggests that the writer has information that cannot be known to the worl
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d at large, therefore if you will only pay for this you can attain an edge on the rest of the competition.
8...FREE (note: this often appears as FR~E in ads because of the ISP filters that seem to abound today)this word included in any headline will increase acceptance of your message - but make
8...FREE (note: this often appears as FR~E in ads because of the ISP filters that seem to abound today)this word included in any headline will increase acceptance of your message - but make
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ure that when you say FR~E that you mean FR~E. If you attempt to charge for something that you have advertised as FR~E, you will lose all credibility.
9...YOU The reader is only interested in the potential benefit that he/she will receive from your product. The old advertising maxim is still vali
9...YOU The reader is only interested in the potential benefit that he/she will receive from your product. The old advertising maxim is still vali
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d "Sell the sizzle not the steak". Look carefully at your product and think of all the reasons that I, or anyone else would benefit by owning it.
For example, if you were selling big, gas-guzzling cars, you would stress the comfort, luxury interiors, prestige, reliability and smooth riding capaci
For example, if you were selling big, gas-guzzling cars, you would stress the comfort, luxury interiors, prestige, reliability and smooth riding capaci
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
y of the car.
If you were selling those cars that are so small the driver has to sit with his/her knees against their chin you would stress the fuel economy, zippy sporty ride, cornering and road handling ability of the car, affordable price and ease of parking.
At the end of each sales page, or
If you were selling those cars that are so small the driver has to sit with his/her knees against their chin you would stress the fuel economy, zippy sporty ride, cornering and road handling ability of the car, affordable price and ease of parking.
At the end of each sales page, or
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
large ad you should also stress your "guarantee"(oops - another "Power Word - I should have titled this piece 10 Power Words. - Ah well !). You will be accepting payment for your product exclusively through credit cards, and the vendors will reverse any credit to your account, if the customer com
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lains.
It is far better to make a positive "Money Back ( Another Power Word - that makes 11. So sue me, I can't count !!)Guarantee" than to have a negative " I'll give you your money back if you holler loud enough ". If you're going to have to do it anyway get some extra (that makes 12) mileage o
It is far better to make a positive "Money Back ( Another Power Word - that makes 11. So sue me, I can't count !!)Guarantee" than to have a negative " I'll give you your money back if you holler loud enough ". If you're going to have to do it anyway get some extra (that makes 12) mileage o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ut of the situation.
I'm sorry that this article ran a little long, but you can consider the last 3 "Power Words" as a bonus (Oh no !! That's 13), make it an added (we can't end on 13 - that's unlucky - make it 14) bonus.
In closing, read as many of the ads that you see on-line as you can. You'l
I'm sorry that this article ran a little long, but you can consider the last 3 "Power Words" as a bonus (Oh no !! That's 13), make it an added (we can't end on 13 - that's unlucky - make it 14) bonus.
In closing, read as many of the ads that you see on-line as you can. You'l
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
see how experienced marketers use these powerful words to motivate their readers, and perhaps pick up some ideas, that I didn't include.
All the best in your marketing efforts
Martin Cargill
************************************************************
Martin Cargill gives a FREE mini-cour
All the best in your marketing efforts
Martin Cargill
************************************************************
Martin Cargill gives a FREE mini-cour
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
se on
Internet Marketing at his website
www.millionsbynet.com
This and his newsletter " Independence Day Ezine " are
available FREE on an opt-in basis only.
***********************************************************
Internet Marketing at his website
www.millionsbynet.com
This and his newsletter " Independence Day Ezine " are
available FREE on an opt-in basis only.
***********************************************************
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/7334/justotherarticles-Nine-Power-Words-To-Punch-Up-Your-Ads.html">Nine Power Words To Punch Up Your Ads</a>
BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/7334/justotherarticles-Nine-Power-Words-To-Punch-Up-Your-Ads.html]Nine Power Words To Punch Up Your Ads[/url]
Related Articles:
Is Capitalism and Cutthroat Competition Killing Our Environment?
Bookmark it:
|