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CTR is the very reason for which most articles are written in the article marketing industry, if I can call it so. Having a poor CTR against a healthy traffic is useless and all the efforts of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

article marketers are centered arround the question how to increase CTR. Let us see the steps that help in doing so, in the following paragraphs.

Article that increases CTR is the one which r

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eally concentrates on the richness of the content information. By this statement I don't mean that keyword density may be given a slip. Keywords, of course help a lot but only to the extent

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of increasing your page rank and indexing. But CTR is another issue altogether which comes into play only after the user has found your page and begins using it.

Let me summarize the fundamen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tals first. You will need to pay utmost attention to the basic things such as

1. Page design, color schemes user friendliness etc.

2. Simplified navigation (at least 2; 3 would be better) and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

internal links within the context of the page content; article for example.

3. Color synchronizing of adunits to place strategically in between the articles.

Advanced strategies for increasi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng CTR

Article marketers need to adopt some advanced strategies, above the fundamental ones as listed above. Having prepared the ground with basic principles, now prepare for the kill, that is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to increase your ad click through rate. Here are the vital steps.

1. The biggest mistake in article marketing profession is to concentrate on google adsense as the only and discount or tota

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lly forget the "inline" text ads served by movi.net, and intellitext.com and the like which are in total integration within the article body. They open up in layers when users browse through

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and roll mouse over certain keywords. Since these are just within the article or the "body" of your page, you have a better chance to higher CTR.

2. As you are placing the ads surrounded by

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rime content, you must know about the hotspots in general and specifically in your webpage. A hot spot is where even the most ignorant reader will flash his/her eyes. Study this aspect more

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

before placing your ads. Google has a good reference on hotspots at https://www.google.com/adsense/support/bin/answer.py? answer=17954. Ads towards the corners may never attract any clicks at

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

all.

3. Always prefer text ads over image ads. Image ads have an uncanny ability to alert the user as they stand alone and distract them. If your ad appears like ads, be warned that people

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have not visited your site to read ads and so they turn away disgusted by blatant advertising.

4. Think for a minute, would you click on an ad in other peoples' site unless it is extremely c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ompelling? Perhaps not, because screaming ads, free giveaways, banners etc drive them away, far from clicking despite placing them in extremely hot spots. Ads must be integral with the cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt, must not look like a separate unit, no borders unless you are using ad units in not so hot spots like side panels.

5. Choosing fonts and text colors is a challenge apart from choosing the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

right ad unit. Experiment with different text and link colors (as long as the complement the page color scheme). Remember, border and background must perfectly gel with the page background.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

6. The next important method is placing the ad unit or better, a link unit, neat a hyper link or a button. For example, if you have a hyperlink "next>>" or a "submit" button this is where mos

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t users look at attentively and so ads placed close to them are most likely to be seen.

The crux of the matter lies in enticing the visitors and draw their attention to ad units and hook the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m there. Richness of contents and "monitored ads" dismantle any preconception about ads and thrashes whatsoever taboo. It may take some time but experimentation never fails along these lines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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