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I’m noticing a trend in my Adsense revenue per day across all the sites that I currently manage and wanted to get some feedback from other webmasters on the issue. I have a MySpace related site w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hich brings in around 1000 uniques a day, not bad since its only a couple months old. The MySpace site gets a little under 100 clicks a day, with that type of traffic. My webmaster related sites

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

owever might collectively get the same traffic as MySpaceResources.net but the CTR is much lower, most days none at all.

Now there are a lot of variables besides just topic that I’m thinking mig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t be attributed to the lower CTR on my webmaster and tech related sites. Some of them at this time might be out of my control. Stuff like domain age, the existence of other, established related s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tes with repeat audiences, market reach, ad placement and coverage to name a few. Some stuff I probably can try to bring up my CTR would be expand my linking strategy and paid advertising methods

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to increase my traffic. At this time MySpace also acts like a viral marketing campaign so my advertising efforts haven’t been much but for greater gain. Its one of the most visited websites on th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e net now and has a growing audience, kinda like Ebay is for sellers. Webmaster related sites are almost a a dime a dozen these days, with your’s truly adding to the mix.

One thing that really m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

kes sense, at least in my mind, that would affect my Adsense CTR would be the demographics of the user base. On my MySpace site the ads are placed in places with images next to them that would en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ourage users to click. Ads are also really relevant to my content and offer complementing products which someone who visits my site might also be intrested in. The amount of advertisers for MySpa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e related items are a lot, one only has to see the revenue earned per click from MySpace related ads and they can tell you. While I won’t divulge specifics here, lets just say it would take you a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

couple hundred clicks with most ads to be able to buy a decent sized candy bar or pack or cigarettes for those like me who really should know better. One click on an ad on my webmaster related si

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tes would most likely bring me more revenue than 80% of my average clicks from MySpaceResources.

Anyways, back to how this ties in with demographics. My webmaster sites obviously bring in a tech

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

savvy crowd or at least ones looking to earn a little more knowledge in the field. The tech savvy know what a Google Adsense ad looks like, you can blend them in, position them just right and mak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the look like menus with images next to them. You’re not fooling anyone. They’ll get clicked when the viewer is genuinely interested in the product being advertised. Ad blindness seems more prev

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lent for the ones seeking to expand their knowledge on topics they know about rather than those seeking a product itself.

The MySpace related sites are mostly teenagers and young adults looking

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or stuff for they profile pages. Most of them couldn’t care less about Adsense, YPN, adCenter or the trouble most of us go through to get our projects noticed on the net. They want their glitter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

text and friends train with the cool layout and background. For them seeing a link on there for another cool item that would look great on their page is just par for the course. They may be inter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sted but might not see the link as an ad and as a result the apprehension on clicking on ads won’t arise.

In case some of you are wondering how I came up with this… well I used my data and resou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ces at hand. Did a quick survey with some people off my profile on MySpace and talked to 10 friends who know a bit about web development. Not a whole lot, but enough to get this idea.

Anyone els

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

running sites with similar issues I would love to hear from you. Drop me a comment. I’ll be back to update this post at a later time as my traffic builds but for now I’d like to hear from others

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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