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You'd think it was a match made in Heaven. You supply the content, Google's software analyses it, and then displays targeted ads on your site.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

The more targeted the ads, the more likely it is you'll get a click. And every click is money in the bank.

So what do you do when AdSense get

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it wrong?

Google's strange fixation

When I was creating Online Success Magazine, I worked on the layout until I was happy with it. Then I ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ded the AdSense code.

For some reason, Google's software fixated on the word 'magazine.'

This was not the dominant word on the page, appearin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

only once. Despite this, every single time I viewed the page, AdSense would show ads for printed magazines. It was as if Google's software had

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

become fixated on print magazines.

Online Success Magazine is an Internet ezine, and publishes articles that explain how to succeed in busine

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s on the web. It covers advertising, marketing, sales and personal effectiveness.

I wanted Google to display ads relating to money-making oppo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rtunities, because that's who I'm targeting. I want ads for online opportunities, because they're more likely to maximize my revenue from AdSen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e.

Eventually, I managed to persuade AdSense to make sense. Here's what I had to do...

Remove the word magazine from the page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Have the article's title appear above the AdSense box

I replaced the word 'magazine' with a graphic. A visitor to the site w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uldn't know any different, but Google's software sure did. I didn't really want the article's title to appear above the AdSense box, but that w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as the only way I could get AdSense to cooperate.

A trap for young players

I had another run-in with AdSense a few days later, when I ran an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rticle called 'The free ad trap.' For some reason, AdSense decided the article was about plumbing, and displayed ads for bathroom fixtures and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

emergency call-out services!

Eventually, it dawned on me that Google was fixating on the word 'trap.'

I didn't want to ditch the word 'trap,'

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and this time around I wasn't able to use a graphic. After much trial and error (and a little cursing), I managed to solve the problem by rewri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ting my opening sentence.

I was able to get AdSense to forget about bathrooms and plumbing by making sure I mentioned advertising (and related

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

words) several times in the opening paragraph.

I'd prefer not to have to rewrite my articles for Google's sake, but I figure more revenue is b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

etter than less revenue.

Fortunately, it is possible to make Google see sense. All it takes is a little perseverance, and some practice. I've

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ound the words closest to the ad have the biggest impact on the category Google chooses. But so can your domain name, and anything in header ta

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gs.

With a little attention, you can get Google to display well-targeted ads on your site, and extract the maximum possible income as a result

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In order to ensure you're on track for achieving your goals, take time to review how far you've come and what you can do to soar farther the rest of the year.

Multi-tasking is becoming a way of life the world over. It's no wonder that everything from cell phones to promotional keyrings do more than they were originally intended.

A common suggestion to remember people's names is to repeat it many times during your initial conversation with them. But this technique doesn't always work. Find out what does work-and consistently.

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