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Don’t you think it is fascinating that with so many Adsense publishers, all setting up hundreds of sites, they have absolutely no idea who their clients are? The first rule of setting up and maintaining a successful business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is thorough knowledge of your client.

Let’s flip the coin and look at it from another angle. Google does not pay you for clicks on your site; the Adwords advertiser is forking out the money for your checks.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
> The reason why he advertises is to sell a product or service or to drive people to his site for a subscription or whatever reason. He is doing it to gain a business advantage.

The question here is: Are you giving him an advanta
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e or are you just costing him money?

You have heard ‘Adsense is dead’ or ‘there is not so much money to be made from Adsense as in the past’. Most Adsense publishers think they have to set up a few more si
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tes which will make up for the lost income. Dead wrong.

The reason for the downward spiral in Adsense income originates from untargeted ads on web pages. Most people would love to place the blame at the doorstep of Google, but th
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
s is not the case. The problem lies with the publishing of thousands of websites solely intended to get clicks, thus optimized for the search engine and not giving a second thought to the advertiser from Adwords.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The result from the misuse of Adsense is obvious. In most of the current Adwords information products one of the first warnings you are given when placing adwords ads is to remove the link to advertise on the content network. The
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
reason is simple; the ads appear on untargeted pages leading to untargeted customers. This is a waste of the advertiser’s money and a direct loss of income for the Adsense publisher. All the serious Adwords advertisers are
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ot advertising on the content network, which in turn leads to less competition. The cost per click on a content page is far less that the cost on a generic page search.

Adwords and Adsense will never die and is and will remain on
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e of the top income earners for many internet marketers.

So what now? The answer lies in improved sites with quality content. Play with the search engine not against it. If you want to compete with a search engi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e start your own. Not impossible, Google did it and succeeded.

So what exactly is improved content?

The keywords you are optimizing for should relate to your web content and add value for the visitor. This does
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
not mean you have to write one thousand word pages all on your own. One to two hundred words per page will be fine as long as it answers the question or part of the question that the visitor was searching for with the search term.
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
From there on the page can lead to Adsense ads and a click on the link will be a targeted visitor for the advertiser.

You also do not need to write each page yourself, you can still use PLR content and articles for your sites ju
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
t make sure that the main question that the visitor would have when searching for that term is answered and lead them further to more specific information through Adsense ads.

Can you imagine the joy on your face when receiving a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
five figure check from Adsense, and think of the joy you would place on the face of the Adwords advertiser also receiving a five figure payday?

Once you have your site set up correctly there are a few elements that you need to g
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ve attention to. The truth about Adsense placement is that there is a trick to it. For high CTR your ad placement must be highly optimized.

I have seen this myself in testing different Adsense placement methods
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
. One placement for all does not work. On certain pages it would be higher up and on others it would be lower down.

It is all dependent on the content of the page and the question you should ask yourself is at which point in the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
content is the visitor the most likely to want more specific information. If you write your content yourself you should write it in such a way that you give information and then raise curiosity, and it is at that point where your
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d should appear for the first time. By utilizing this method and keeping your content targeted you will receive many clicks and your Adwords advertiser will receive the targeted visitors he wants.

Are you beginni
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ng to see how important it is to get the content and your ads right Now, let me ask you this: Are you one of the Adsense publishers who are costing advertiser’s money or are you one that actually help make advertisers money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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