Tags |
|
|
Links |
|
|
Just Other Articles - Think Like Google with AdSense
A conversation with my son Matt confirmed my suspicion. The Google AdSense ads I recently installed on my website are actually giving me an insight into what the Google search engine spider cherry-picks from off my web page content.
It's not hard to imagine: AdSense ads are contex
It's not hard to imagine: AdSense ads are contex
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t sensitive. They exist as scripts on the web page. In order to be context sensitive, the script must initiate an indexing when the page is opened and refreshed.
Is there any reason to think that the indexing process performed by Google AdSense would be different from the process
Is there any reason to think that the indexing process performed by Google AdSense would be different from the process
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
used by Google the search engine? None I can think of. Both indexing processes need to do the same job: extract core meaning from a page and compare it to a database.
In AdSense, the database contains paid ads waiting for a relevancy match. In search, the database holds keywords.
In AdSense, the database contains paid ads waiting for a relevancy match. In search, the database holds keywords.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ut the meaning extracted from the web page could easily be identical.
Therefore, one might get a peek into the Google indexing algorithm by reviewing a series of web pages which display AdSense ads, and studying the ad content.
I studied the 30 or so pages on my site at www.poing
Therefore, one might get a peek into the Google indexing algorithm by reviewing a series of web pages which display AdSense ads, and studying the ad content.
I studied the 30 or so pages on my site at www.poing
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o.com and checked the AdSense ads on each page for relevancy to the page content. Results were quite interesting.
The site contains a number of pages which present the features of various software or service offerings. Verbiage on these pages tends to be sparse and oriented toward
The site contains a number of pages which present the features of various software or service offerings. Verbiage on these pages tends to be sparse and oriented toward
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
key concepts.
On these product presentation pages, AdSense did a great job of extracting meaning.
For example, the page offering Poingo Email Printer, software which creates PDFs, was accompanied by AdSense ads which all pertained to PDF conversion. Text on the page was minimal,
On these product presentation pages, AdSense did a great job of extracting meaning.
For example, the page offering Poingo Email Printer, software which creates PDFs, was accompanied by AdSense ads which all pertained to PDF conversion. Text on the page was minimal,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
but the page title contained "create PDF", there were 3 keywords metatags containing "PDF", and the first paragraph contained "convert PDF" in bold.
From an indexing standpoint the page spoon-fed meaning to Google, and obviously there was a wellspring of PDF software advertisers f
From an indexing standpoint the page spoon-fed meaning to Google, and obviously there was a wellspring of PDF software advertisers f
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
or Google to find in its database. A match (or five matches to be exact) made in heaven!
Similarly, pages offering FTP software and an Outlook add-in received highly relevant companion ads. Again, words on the page were sparse, but page title and paragraph text contained the obvio
Similarly, pages offering FTP software and an Outlook add-in received highly relevant companion ads. Again, words on the page were sparse, but page title and paragraph text contained the obvio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
us words FTP and Outlook respectively, and Google AdSense took the bait.
The three pages mentioned above offered essentially single concept offerings. PDF. FTP. Outlook. No confusing multiple choices.
When analyzing the page which offers Lightning Navigator, a hotkey shortcut sof
The three pages mentioned above offered essentially single concept offerings. PDF. FTP. Outlook. No confusing multiple choices.
When analyzing the page which offers Lightning Navigator, a hotkey shortcut sof
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ware with multiple features, AdSense picked one feature, screen capture, to orient 3 of the 5 the companion ads. Interestingly, screen capture is listed seventh on the list of product features. It follows six other features which were all keyword-optimized but ignored by AdSense.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
From previous research, I recall that keywords pertaining to screen capture such as "print screen", "screen shot", and "screen grab" receive many more clicks per day than other features such as "automatically create email" and "internet shortcut".
Apparently in this example, AdSen
Apparently in this example, AdSen
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
se was quickly able to select the key concept for which it had the most ads to apply, and then threw most of its ad eggs in this basket. The interaction between page and AdSense now becomes more interesting. Inventory of relevant advertisers becomes a factor in selecting key concep
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
. That makes sense. You can't post an ad if it's not in the queue.
The non-screen capture ads on the Lightning Navigator page are as follows: 1 for shortcuts (highly relevant) 1 for surveillance equipment (huh??)
I have no doubt that there is a reason the surveillance equipment a
The non-screen capture ads on the Lightning Navigator page are as follows: 1 for shortcuts (highly relevant) 1 for surveillance equipment (huh??)
I have no doubt that there is a reason the surveillance equipment a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d appeared, but it was not visible to me in the text of my page, the ad itself, or the page which the ad linked to. Mystery abounds on this one.
If your eyes are not bleary yet, stick around. There is more to tell.
A sizeable portion of the Poingo website is the article section.
If your eyes are not bleary yet, stick around. There is more to tell.
A sizeable portion of the Poingo website is the article section.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Here I publish articles about small business and people, processes and technology in the workplace.
The articles were written without use of a keyword suggestion tool. They are written in 100% non keyword optimized English. What did Adsense do with these verbose index-elusive rant
The articles were written without use of a keyword suggestion tool. They are written in 100% non keyword optimized English. What did Adsense do with these verbose index-elusive rant
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
?
To appear scientific - after all, somebody might actually read this - I developed a down-and-dirty rating scale. First I counted the number of relevant ads (of 5 total) per page, then I multiplied it by a subjective relevancy score scaled 1 through 5, where 5 is "frickin' good"
To appear scientific - after all, somebody might actually read this - I developed a down-and-dirty rating scale. First I counted the number of relevant ads (of 5 total) per page, then I multiplied it by a subjective relevancy score scaled 1 through 5, where 5 is "frickin' good"
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and 1 is "obscure at best."
Therefore a page score of 25 (5 ads x relevancy score of 5) would be a top score ("AdSense, you're seeing into my very soul") and 0 would be ("We never talk anymore, You don't even know me(sniff)"). Here is the scoring: Chart showing AdSense Ad Relevanc
Therefore a page score of 25 (5 ads x relevancy score of 5) would be a top score ("AdSense, you're seeing into my very soul") and 0 would be ("We never talk anymore, You don't even know me(sniff)"). Here is the scoring: Chart showing AdSense Ad Relevanc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y for Articles AdSense scored an average of 10.5 out of a possible 25 on these wordy, interesting but non optimized articles. Yet in 7 articles out of 20, Google scored the coveted "frickin' good" appellation. 35% of the articles were "understood" with high accuracy.
Beyond that,
Beyond that,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
here was a chasm of irreconcilable differences leading ultimately to the vacuum of deep space. What does it mean to us little folk waving our flags and trying to get noticed on the web?
Keep your message simple and clean, boiled down to one or two key concepts on a page. The spide
Keep your message simple and clean, boiled down to one or two key concepts on a page. The spide
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
rs want to understand us but they are kinda dumb. At least that's what Matt says.
For charts and data: http://www.poingo.com/ART-think-like-google-with-adsense.htm
Copyright 2006 Mark Meshula
For charts and data: http://www.poingo.com/ART-think-like-google-with-adsense.htm
Copyright 2006 Mark Meshula
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/73544/justotherarticles-Think-Like-Google-with-AdSense.html">Think Like Google with AdSense</a>
BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/73544/justotherarticles-Think-Like-Google-with-AdSense.html]Think Like Google with AdSense[/url]
Related Articles:
The Five Pillars for Effective Customer Service in the Health Care Industry
Google Adwords - Small Business Promotion Made Easy
Bookmark it:
|