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As podcasting continues to penetrate mainstream culture, the opportunities to profit from this channel of communication increase as well. Waves of listeners are supplementing their audio entertainme

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt with podcasts because of their unique content, portability, and on-demand qualities. Utilizing a podcast format in your business or website can greatly enhance the service you bring to your poten

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tial customers. Outside of appealing to your customers, podcasts also allow listeners to take your message with them through the use of mp3 players. This creates abundant potential to generate inco

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

me from the use of podcasting. The key to capitalizing on this potential is to create attractive avenues to access your podcast.

The most popular format for generating sales through podcasting is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he infomercial. We have all seen the 30 minute commercials for new inventions airing during the wee hours of the morning. The concept in this format is to concentrate solely on the pros and cons fo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r the product for sale. While this may seem like a great way to focus on your products’ potential, using this strategy in a podcast may not be the best use of this technology. The value of a podcas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t for the listener is that they are not obligated to listen to anything. Knowing this, it is likely that your listeners will not sit through an extended sales pitch before turning off the program.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nfomercials are best suited for a dedicated sales page where the potential buyer can use the podcast as an accessory to their decision making process.

A podcast format better suited for website inte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gration is the informational podcast. The goal with informational podcasts is to provide a service to your listeners by offering relevant information about your topic. Topics can be examined by int

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

egrating “How To” resources, or answering frequently asked questions about the topic. Your product can still be tied into this format by pointing out how it fills a need within the topic. The diff

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rence between informational podcasting and infomercials is that the product is not the feature of the podcast. While there may be mentions of a particular product, the listener is provided with more

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

value. This translates into a better return on the listeners’ time, and often increases the reciprocal value of the podcast.

Another podcast format, and in my opinion the most effective, is the ra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dio show. Here the producers create a talk show environment complete with guest appearances and phone-in questions. Typically the radio show centers on a related topic to the hosts’ website or prod

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

uct. Similar to the informational podcast, product plugs are strategically inserted. Listeners benefit the most from this format because of the entertainment value and their familiarity with the ta

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

k show design. Guest speakers add valuable content as a second opinion, and phone-in questions can answer some basic inquiries about the subject. Offering a regular radio show in weekly or monthly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

intervals attracts repeat visitors to the website and builds brand loyalty. Although this design can take more effort and planning, it usually pays off by building a solid consumer base.

All in all

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, podcast technology offers savvy webmasters an attractive means to build trust with their prospective customers. The flexibility of podcast downloads allows a well-produced message to propagate ov

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r a number of channels. There are numerous formats to consider when producing a podcast, but each product and website must be evaluated to determine which format will work best. The key to podcast

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marketing is becoming aware of your listeners’ needs and creatively catering to them. The most effective formats are the informational podcast and radio show design. Both of these examples offer in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

herent value to the listener and promote repeat visitors to the website. No matter what format is used, it is important to convey an organized message and provide entertainment value to the listener

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In Puerto Prince, Haiti, former President Jimmy Carter, Colin Powell, and Senator Sam Nunn were in intense negotiations with Haiti's military commander, General Cedras. The phone rang and it was President Clinton calling to tell them that he had already started the invasion and they had 30 minutes to get out of there.

If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking

Before your valuable time and money are spent building a website and infrastructure, here's one way to test the waters of a new possible online market with very little work.

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