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Video has killed the podcast star. You still can, however, find life after the death of podcasting. And no, it doe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s not involve packing up and putting away your microphone.

In almost all the blogs you visit, you'll find the ubi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uitous YouTube video embedded in numerous posts. In most bloggers' conventions, you'll hear about someone trying t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

create a videoblog.

With the growing popularity of videos, is it time you forget about podcasting? On the contra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y, now is the best time to forge onwards with even more podcast episodes.

Just remember to add this little twist:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Create a video version of some your podcasts.

The soundtrack of your video will simply be your actu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l podcast episode. The video portion will contain your podcast's title and web site URL, your photo, plus images a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd video clips related to the particular episode.

Why create video versions of just some of your podcast e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isodes? Let's face it. It takes much less time to create a podcast than a video. For example, it may take as long

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s four hours to produce a 3-minute video. This happens because it takes a computer longer to edit and save a video

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

versus a sound file.

In addition, you can use the video version to attract more subscribers to your podcast.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
> You can seed popular online video sites with those videos, and once the online video crowd sees your URL, they w
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ll head on over to your podcast site and subscribe.

Why will they subscribe? They will see that you have more pod
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ast episodes than videos. They will realize that the only way to quickly get more of your content is to subscribe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to your podcast.

And that's how you can survive the podcast killer: use videos to attract people who otherwise wo
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ld not have known about your podcast, because they're busy hanging out in places like YouTube.

So keep on podcast
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ng and try a bit of videoblogging. It's a fun, exciting, and mentally stimulating way to enjoy life after the "dea
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
h" of podcasting.

Copyright © 2006 by Manuel Viloria. All Rights Reserved.

You have permission to publish this a
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ticle in its entirety electronically, in print, in your ebook, or on your web site, free of charge as long as no c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
anges to the text or hyperlinks are made and you include my byline, copyright, and the writer's resource box below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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