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Just Other Articles - How Podcasting Will Make Your Book Marketing Go Wild
There's the old way of doing book marketing, and then there's the new way of marketing your book. Podcasting, of course, is one of the new ways. The old way is to rely on traditional book tours.
Savvy authors today are using the Internet to market th
Savvy authors today are using the Internet to market th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
eir books. Sure, they're still doing the requisite book tours, but to be honest, that's not where most of their book sales come from.
Lulu Press, for example, publishes thousands of new books every month. These self-publishing entrepreneurs sell, on
Lulu Press, for example, publishes thousands of new books every month. These self-publishing entrepreneurs sell, on
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
average, less than 50 books - total. That's 50 books for the lifetime of the book.
Harry Potter they aren't. And, yet, they can still rely on the magic of the Internet for book marketing. While there are many approaches to marketing a book on the Int
Harry Potter they aren't. And, yet, they can still rely on the magic of the Internet for book marketing. While there are many approaches to marketing a book on the Int
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ernet, this article will deal specifically with what is commonly called Podcasting.
What is a Podcast?
Podcasting was popularized through the sharing of music and other recordings through the world of the Apple iPod. Hence, the name
What is a Podcast?
Podcasting was popularized through the sharing of music and other recordings through the world of the Apple iPod. Hence, the name
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Podcasting. But Podcasting is much broader and deeper, and not at all limited to the iPod, or any other portable device for that matter. Many podcasts never make it to a portable device (and aren't intended to be downloaded). Instead, they live their
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
lives out on the Internet, and are played through the computer's speakers.
It's come to the point where a Podcast is pretty much any recorded message or music that is available on the Internet. Many of these aren't downloadable MP3 files, but are mes
It's come to the point where a Podcast is pretty much any recorded message or music that is available on the Internet. Many of these aren't downloadable MP3 files, but are mes
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sages recorded and stored on a server in one of many formats, including some propietary formats that exclude download capability.
The point here is that a podcast can be any kind of recording that is stored - in any manner - on the internet.
The point here is that a podcast can be any kind of recording that is stored - in any manner - on the internet.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
>What this means for the author
As an author, once you've written a book, your next major step is book marketing. If you can't market your book, you won't sell your book. Few self published authors can afford lengthy or expensive book tours
As an author, once you've written a book, your next major step is book marketing. If you can't market your book, you won't sell your book. Few self published authors can afford lengthy or expensive book tours
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r promotional campaigns. A typical promotional campaign for example, can cost anywhere from $5,000 to $15,000 and up, depending on your needs and desires. Book marketing publicists are great at what they do, but unless you've got the budget to pay the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ir fees, you're left with other devices to market and sell your book.
Podcasting gives you the ability to more easily reach a larger audience for your book. While it is more commonly used for nonfiction books, podcasts can work for fiction books as w
Podcasting gives you the ability to more easily reach a larger audience for your book. While it is more commonly used for nonfiction books, podcasts can work for fiction books as w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ell.
The trick to getting podcasting to work for book marketing is to:
1. Identify your target market. Who's going to be interested in your book? This is a step you should be employing regardless of your overall marketing approach. The more uniquely
The trick to getting podcasting to work for book marketing is to:
1. Identify your target market. Who's going to be interested in your book? This is a step you should be employing regardless of your overall marketing approach. The more uniquely
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you identify your market, the better you'll be able to market your book.
2. Lay out their key concerns, issues, or interests. You may want to survey your target market to learn what they want. For example, here's the link to a survey we're having to
2. Lay out their key concerns, issues, or interests. You may want to survey your target market to learn what they want. For example, here's the link to a survey we're having to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
help us understand the key concerns of self-published authors: Ask Database.
3. Invite people to hear you talk about the subject matter of your book, where you focus
3. Invite people to hear you talk about the subject matter of your book, where you focus
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
in on the identified concerns, issues, or interests.
4. Create a series of short (30-60 minute) recordings where you address their concerns, issues or interests. Ideally, you'll do this as a public broadcast, complete with "audience questions." (Be s
4. Create a series of short (30-60 minute) recordings where you address their concerns, issues or interests. Ideally, you'll do this as a public broadcast, complete with "audience questions." (Be s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ure to mute the audience when not allowing questions) Try to do the recording as bullet points, creating short breaks between the segments. The idea is that you can record the entire broadcast and create a single Podcast, or break it up into a number
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
of shorter podcasts.
5. Post the Podcast or podcasts on your web site (or on another server that can replay the podcasts (such as Audio Generator.
6. Post the s
5. Post the Podcast or podcasts on your web site (or on another server that can replay the podcasts (such as Audio Generator.
6. Post the s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
orter podcasts on as many podcasting sites as you can find (we'll provide a list for you in a future article).
If you do a great job, then the messages you have in your book will become much more widely distributed than you could ever do with flyers,
If you do a great job, then the messages you have in your book will become much more widely distributed than you could ever do with flyers,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
posters, or postcards (and for a lot less money).
Whether you're publishing through one of the big Publishing houses (McGraw-Hill Companies, Pearson Education, the Penguin Group, Simon & Schuster, and John Wiley & Sons), or through self-publ
Whether you're publishing through one of the big Publishing houses (McGraw-Hill Companies, Pearson Education, the Penguin Group, Simon & Schuster, and John Wiley & Sons), or through self-publ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ishing companies like Lulu, BookSurge, Xlibris, iUniverse, Authorhouse, Llumina, etc) -- you still need to do your own book marketing!
And, what better way to market and sell a book than to create the big buzz through the Internet. You can save yours
And, what better way to market and sell a book than to create the big buzz through the Internet. You can save yours
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
elf thousands, while selling more books. While you're at it, be sure to read more of our articles about Podcasting - http://www.writeandpublishyourbook.com/alphacontent/
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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