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Can it be???

Is there advertising that people actually love?

Yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u bet there is! And you are already very aware of it. The type o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f advertising I'm referring to is promotional items, also known a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s advertising specialties. It's anything a company would put the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r logo and contact information on, and then give away. They are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

used by many businesses all over the world to help maintain, and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

increase the amount of business they do with their customers ever

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

day.

Why do people love it? Because we view the item more as a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gift from the giver instead of an advertising tool. Have you eve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r been handed a logoed scratch pad, coffee mug, pen, coaster, cal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ndar, etc. and then said THANK YOU? Of course you have. We all

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have.

When you accept it, an emotional (almost an obligation to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

do business with) type of attachment is created in you. A kind o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f warm & fuzzy feeling if you will. For a long time they'll remem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er the gift you gave, and in order to show their appreciation to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you, almost instinctively, they'll try to do more business with y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou. That's the secret behind this type of advertising!!!

And t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at's why it's The ONLY type of advertising people love. AND it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

'll work powerfully for you too!!

The next time you're pondering

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ways to increase your business, consider using promotional items

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An interesting aspect of the proposed new Security & Exchange Commission (SEC) regulations on Executive Compensation relate to the need to supply justification for their decisions (see February 2006 issue for details of the proposed regulation).

What are the chances that once you give your business cards to people it doesn't end up in the bin? This article will provide you some tips on how to make you business cards look profressional and striking.

As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experience doing business with you or your company? If your answer is 'yes' to all those questions, then your services or products have the potential to be in high demand. The trick is effectively communicating that information to your target market.

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