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Launching a podcast can be a fun adventure. You're able to bring your voice, your rant and your thoughts to the world without having to go through editors, segment producers or other filters.

Although you may have great content, you may

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be missing the mark when it comes to adding a little pizzaz to your podcast. Interviews with experts, monologues on an issue you're passionate about and energizing music are all equally liked by listeners. However, if your podcast lacks

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

intrigue, it will sit in a podcast directory with no downloads and very little subscribers.

Because I just launched a podcast, I wanted to ensure that I'm on the right track. So, I asked some other podcasters on what makes a great podc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ast. While they agreed that it's an awesome marketing tool, they disagreed on the two ingredients that could make or break the popularity of your podcast - the use of humour and the presence of personality.

One podcaster, Donna Papacost

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, president of a communications company in Oakville, Ontario and who hosts a podcast herself, suggests that when communicating with a business audience, leave the humour out.

"For a B2B podcast, I would skip the humour. Peop

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le want content that is relevant to them," says Papacosta.

However, Penny Haynes, CEO of Georgia-based company that teaches people how to create their own podcasts through a virtual course, disagrees. She doesn't think your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

podcast should be dry and stiff, no matter who's your target audience.

"Everyone has their own ideas and tastes regarding programs, but I love a little humor. A little bit of someone's personal side can add a lot to it," sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ys Haynes.

Paige Eissinger, who hosts a computer call-in radio show in Missouri, says that she is immediately attracted to podcasts that inject a little humour.

"The worst people in the world to do business wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h are the ones who are humorless and I sure wouldn't listen to their podcasts," says Eissinger.

"I don't mean that you should have a ready joke for all your B2B podcasts, just that if your message lends itself to humor, take advantage o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f it. Don't pass up a witty remark just because 'It's business'," says Eissinger.

Being witty is one thing, but being silly can really turn off a listener. Just ask Papacosta, who's not afraid to unsubscribe from a podcast

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

if it turns out to be a total dud.

"I've hit the stop button on many a podcast because of content I deemed stupid or a waste of my time," says Papacosta.

At the end of the day, it's a podcaster's personality th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at will win many fans and garner tons of downloads.

"Content [of a podcast] is important, but surprise, surprise - personality wins out," says Haynes. "When it came down to a choice between great content and great personalit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, personality was the winner."

Haynes recounted a podcast where she shared her thoughts and feelings about celebrating the one-year anniversary of her business. She was surprised by the response of her listeners.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

te>"They loved it, as it made me 'real'. They felt invited and involved in my private world," says Haynes.

Eissinger can relate. One of her favourite podcasts is hosted by a man who has a southern accent. Although she learn

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s alot from his podcast, she's a sucker for his accent and in her mind, this lends alot of personality to his podcast.

"His content is great and very relevant to my business, but [his Texan] accent grabs me every time," says

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Eissinger.

While spontaneity, humour and personality can add some sizzle to a podcast, Angelo Cerase, a Toronto-based financial advisor who has a list of podcasts he enjoys listening to, draws the line when a podcaster lac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s focus in their program.

"I really, really, really hate it when a podcast has the author going on and on about absolutely nothing, without a real plan or script of what he was going to say," says Cerase.

"A little 'useless

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

' filler is welcomed in a podcast, it makes the person on the other end seem more human. But too much is, well, too much," says Cerase.

Having a great mic, snazzy music and earth shattering content is not enough. You need t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o inject a little bit of humour and personality into your podcast to really get people to subscribe to your feed week after week.

Special thanks goes out to the members of the Podcaster Central Network who contributed their comments

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

for this article. If you want to learn more about how to create, publish and host a podcast, join Podcaster Central by clicking here: http://podcastcentral-network.ryze.com.

Copyright 2005 Leesa Barnes. All Rights Reserved Worldwide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Moms, this is the perfect time to break into the telecommuting industry. The holiday season brings extra opportunities for seasonal work. Just like many companies offline, telecommuting companies gear up for the surge in business by taking on more employees

Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization?

One of the most common means to successfully recruit people into multi level marketing schemes is by holding MLM forum advertising events. The usual leads that individuals that belong to multi level marketing schemes resort to getting their friends and family to by in on the program and that is how their pyramids are built.

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