Just Other Articles - Internet and Businesses Online

Well now, you’ve learned a powerful technique in the last chapter. It allows you to tap into your subconscious and drill for ideas. If you use that technique consistently, it will only get more powerful…just like a bicep muscle does when you exercise it!

The “Kumar Method” i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s excellent for generating your own, original ideas…one’s that may be VERY profitable…or ones that may be a big flop! That’s why we spent so much time and effort on learning about niche research. With an original idea, you MUST find out if there is, not only a market for your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

idea, but if the market is willing to pay you for that idea.

I hope you’re thinking…”There HAS to be an easier way to do that if I’m going to eventually have dozens of products out there for sale!”

Well, there is! But, please don’t discount your subconscious. Even if you de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cide to use this second technique I’m going to teach you, that “drilling for ideas” thing…the “Kumar Method”… will help you refine it, put a new twist on things…and…make you a LOT more money!

A friend, and exceptional marketer, John Reese, is famous for saying, “Sell what peop

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e are buying!” Now, that’s so simple, you may just miss the power of the statement. Let’s put it another way: Don’t re-invent the wheel…just make it roll better.

Today’s work will help you do just that.

Think, for a minute or two, where you’d go to find out what people are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

first of all, looking for…and secondly, what they’re buying. The first part is pretty simple. There are several sites that will show you the top 100 or 500 or 1000 searches for that week. WordTracker has a free service that you can sign up for…they send you a great list once

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a week. The list has the “trendy” searches, as well as the searches that are continually in the top of the rankings.

The trendy list is highly influenced by holidays and news events. WordTracker calls this list its “Surge Report”. If Brad Pitt and Jennifer Anniston are in t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e news, you can be sure they’ll be in the trendy list. Same with hurricanes and mine disasters. All of these subjects spark very high search numbers, but they’re almost impossible to predict…and usually go away so quickly that it’s just as impossible to create a product and g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et it out in time to capitalize on them.

The second list is where the smart ones go to drill! WordTracker calls this their “Long-Term Keyword Report”. These are the traditional, everyday top searches. That’s the list you want to work with! If a keyword is continually in the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

top 200 searched for items, doesn’t it make sense that a LOT of people are searching for it every day?

Let’s take a look at a typical Long-Term Keyword Report…this one is for November 1, 2005 and covers the 130 days prior to that date.

4 159537 Paris Hilton 10

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

129888 eBay 11 129087 poetry 15 97960 dogs 22 90441 top 100 baby names

The #4 position goes to the keyword phrase Paris Hilton. In the 130 days prior to November 1, 2005, 159537 searches were done for that phrase.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

That means that each and every day 1227 searches were done! Since that phrase is a real person, writing a book with her name in it may get you in trouble, but the phrase is instructive because it shows you how to evaluate and interpret the list results.

The # 15 result is a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

good example for us to work with. Its in the top 20…it’s a big, wide niche…and there are a lot of sub-niches there.

If you go to the WordTracker free trial and just type in the word “dogs”, you’ll find a gem! It has a KEI of 385! So, maybe an e-book about dogs isn’t such a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bad idea! That means that people are searching for information on dogs…AND, that there isn’t a lot of competition out there in this case!

If you do the same thing with the word eBay, you’ll find another gem…a KEI of 703…but with a BIG number of competitors…34 MILLION! Is tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

something that should scare you off? Absolutely not! In this case, for a couple of reasons. First, the KEI is so high, and secondly, the number of searches in a 24 hour period is so high!

So look, out of those 5 WordTracker list results, we’ve found 2 gems…and maybe more

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

See what those lists can do for you?

WordTracker isn’t the only tool to use to find out where the action is, by any means! A friend of mine, David Guindon, has developed a tremendous tool for examining another widely used site that you’ve probably heard of…eBay! What bette

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r place to see what people are interested in buying? And…if they’re interested in buying something, could it be that they’d be interested in getting some information about that item? You know, how to take care of it…how to use it best. There’s your e-book!

David’s program

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is called Hot Item Finder…and that’s EXACTLY what it does…easily and quickly! It’s VERY inexpensive and pays for itself with one use. If you’d like to find out more about it, just Google Hot Item Finder and grab a copy!

There are a TON of free places to do your market resear

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ch. Just take a moment and think about where you’d go to see what people are buying. Did you come up with Amazon, Barnes & Noble, CNET, Tucows and a host of others? Then, good on you! You’re thinking along the right lines.

The whole idea here is to find out what types of t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ings people are already buying…and buying a LOT of! Once you know that, you’ve taken a giant step towards your first e-book! That’s a good place to stop today. Tomorrow, we’ll refine your research even more!

Copyright (c) 2006 By Dennis Lively and LiveMark Associates, L.L.C

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/74244/justotherarticles-How-To-Write-Your-Very-Own-Ebook-In-5-Days-or-Less--Part-6.html">How To Write Your Very Own E-book In 5 Days or Less Part 6</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/74244/justotherarticles-How-To-Write-Your-Very-Own-Ebook-In-5-Days-or-Less--Part-6.html]How To Write Your Very Own E-book In 5 Days or Less Part 6[/url]

Strategic planning is a management tool. It is used to help an organization clarify its future direction – to focus its energy, and to help members of the organization work toward the same goals. The planning process adjusts the organization's direction in response to a changing environment. Strategic planning is a disciplined effort to support fundamental decisions and actions that shape and guide what an organization is, what it does and why it does it, with a focus on where it wants to go and how it is going to get there. Fundamental decisions, actions and choices must be made in order to develop a plan that provides a Roadmap on “How to get there from Here.”.” The plan is ultimately no more, and no less, than a set of decisions about what to do, why to do it, and when and how to do it.

Tummillo warns of the newest, yet oldest, demo-group and what marketers should be doing about them.

Over the last few years affiliate marketing has become an important channel to drive traffic to many prominent on-line companies' websites. There are hardly any major e-commerce websites that do not have some sort of affiliate marketing program as part of their on-line marketing mix.

Tags

Links

Just Other Articles - How To Write Your Very Own E-book In 5 Days or Less Part 6

Related Articles: