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There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

1. Submit Your RSS Feed to RSS Directories.

Th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is will not only increase the number of sites linking to your website and increasing your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and RSS directories exist that allow you to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

reely submit RSS feeds. Feeds are generally categorized and grouped together by subject. Web surfers looking for RSS feeds about a specific subject will often search the RSS directories, to locate a feed that matches their spec

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fic criteria. Topic specific RSS feed and podcasting directories are also emerging. Choose a web feed's category carefully and only submit relevant feeds to topic specific directories.

A large list of directories is located at

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

http://www.rss-specifications.com/rss-submission.htm

Example of Topic Specific - http://www.realty-feeds.net or http://www.religious-podcasts.net

2. Explain RSS

While you have finally figured RSS out, some of your visitors m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y not have. The concept while brilliant, can be a bit confusing for the beginner. The concept of RSS feeds might be completely new to some of your website visitors. Hence it is generally good practice to walk website visitors t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rough the steps of locating, subscribing and reading an RSS feed. It is generally a good practice to include a page on your website that contains a general explanation on RSS and details how website visitors can subscribe to an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

RSS feed.

Sample Explanation page that can be used to on your website: http://www.rss-specifications.com/rss-subscriptions.htm . RSS specifications has authorized the replication of this webpage. It can be republished, simply

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nsert your RSS feeds or otherwise customize the material to explain RSS to your website visitors.

3. Graphic on Website

Since the conception of RSS, bright graphic flags have been used to denote the location of an RSS feed. N

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w instinctively, website visitors frequently look for a colorful flag on websites. The looks of the flags have changed but a variety of options exists. When you add the image, be sure to link to the location of the RSS feed. So

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e webmasters use chicklets to indicate the presence of feeds, web surfers click on the chicklet that relates to their RSS feed reader or news aggregator and the feed is added to their list of feeds. Others feel that the volume

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of chicklets simply add confusion, and opt for a single relevant RSS graphic.

4. Press

As with any important addition to your company, it is completely appropriate to send a press release to let the media know you have RSS fe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ds available for specific content. This will often garner a little attention. Additionally, key news editors may opt to subscribe to your RSS feed in order to stay abreast of your latest corporate news. Considering the possibil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ty of these subscriptions, makes a press release to signal the availability of an RSS feed simple common corporate sense.

5. Newsletters

Include a mention in your e-mail newsletter that content is now available via an RSS fee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Many newsletters subscribers appreciate an alternative subscription method and will subscribe to a web feed as well.

6. Auto Discovery

Some of your website visitors might be web savvy. Be sure to include an auto-discovery t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g in the HTML header of each web page. Many RSS Readers will automatically discover that an RSS feed is available for specific content and notify the website visitor and ask them if they wish to subscribe.

7. Brand a Newsreade

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Distribute pre-loaded RSS readers branded to your company name. The big benefit to brandable newsreaders is that you can include all of your RSS feeds in it. Any downloaders will have immediate access to your RSS feeds in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

branded news reader.

Brandable Readers - http://www.deskshare.com or http://www.customreader.com

8. Blog

If you have a blog or know bloggers, be sure to share with them that you have added an RSS feed for specific content. B

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ogs are a great vehicle to spread the word. Marketers instantly understood the power of word of mouth, but few marketers understand the movement of blog to mouth. This growing phenomenon has added credibility to online blog end

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rsements.

In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

Copyright 2006 Sharon Housle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Don't get caught in the trap of old-school selling. Here's a look at how to best work with today's customers and prospects to increase your closing ratios and make more sales.

Companies live with unsolvable problems. Thousands of methods have been developed and books have been written, but the problems remain unsolved. They can be solved in a new enterprise for the 21st century.

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