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Trade shows are essential for the growth of any industry. It is a great venue for customers to meet the industry leaders. For exhibitors, it may mean a lot more. Participating

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in a trade show does not only let the company come face-to-face with potential clients, it is also an opportunity for extensive market research. Trade shows place you under t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e same roof with your direct competitors, so you get the chance to learn more about them and how clients react to their offerings. Of course, trade shows are also the place fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r you to promote your business.

Here are some steps to ensure you grab your potential clients' attention before anyone else does:

1) Get the news out
Weeks,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ven months, before the trade show you should already be looking for ways to market your company's participation in the affair. There are several ways to do this: a.) Send out

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

press release to the local newspapers and magazines; b) Put out an ad about the upcoming event; c) If you can get your hands on an attendee list, send them personal invitatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ns beforehand and; d) Give out claim coupons for promotional products that you plan to distribute during the trade show.

2) Come prepared.
If the venue does not s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pply the booth or a table, then set up one. For events like this, presentation is everything. If you're going for a booth, make the visuals work for you. If a table is your on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ly option, you may want to get a stunning table cloth or a banner. Also, make a checklist together that outlines the steps you intend to take and the materials t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at you may need. If you have the time, do a dry run with your staff.

3) Look professional
Uniform booth apparel is one way to do this. Customized dre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s shirts makes your company look organized and professional. In addition, it's a great way to promote your brand without so much words.

4) Be professional
The att

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

itude should always come with the look. You're already dressed up for the part, so you might as well act like it. Greet each passerby and strike up a conversation that they co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld benefit from. The art of attracting new clients is different for each company. Try out several methods and see which one works for you. For instance, “Can I help you?” does

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not always work, open-ended questions may be the best approach for your company. At the end of the day, get your staff together and compare notes on the methods that worked.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

5) Get straight to the point
It only takes visitors around 5 seconds to walk past your booth. In this short span, you should be able capture their attention with y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur display and say everything that needs to be said about your company. Organized visuals and good, clean copy can do the job well. Tell them upfront who you are, what you off

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er and how they can benefit from your product or service.

6) Giveaways give back
Get the traffic moving towards your stand by baiting them with promotional p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oducts. If you have enough people to staff your booth, assign one to do a walkaround. This person could give out your logo items and point the prospect in the right di

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rection.

7) Let your product / service speak for itself
Imagine a trade show as a fast-paced marketing approach. Your attractive and informative visuals, your kno

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ledgeable staff and your giveaways are the supporting cast to your service or product. In the end, it is really what you offer that will make them want to do business with you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Though many of the Lean tools have originated in the Toyota Production System, the maturation and migration of them to non-manufacturing settings is a natural evolution. This evolution builds on the foundation of Lean in the plant and adapts the concepts to other venues. 5S Workplace Organization is one lean tool that is increasingly applied in the office as well as in the plant. The basic reason for this cross-border applicability stems from its title, Workplace Organization.

The greatest challenge in a trade show is to convey your message forcefully and effectively in the three seconds that customer spends walking by your trade show booth. It is important that your booth looks attractive and grabs the attention of customers by clearly showing the identity of your company and its products. The right booth can create a lasting first impression.

Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do you survey customers to make sure how they learned about your products or services?

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