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Over 80 percent of Internet users use Google to find products and services on the world wide web. It stands to reason that if you want to generate more qualified sales leads you need to rank on the first or second page within the search engines results page

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s on Google.

As Google gets more and more sophisticated with each algorithm update, search engine optimisation methods have to change to keep getting good results.

Here is a list of ten important tactics that you can use to improve your Google rankings.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Use the right keyword phrase The most important factor in getting quality web traffic is to optimize your web pages for the correct keyword phrase. Getting the most sales is often a balance between search volume for key words and level of competiti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on. Use the Overture keyword tool and Google Adwords tool to research and identify your best keyword phrases. Look for keyword phrases that have high search volume, but low competition. It also pays to see what key words your successful competitors are opti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mising for.

Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it's a waste of words and will not help you rank in the search engines. The first three o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f four words in your title tag should be the key word phrase you are trying to optimize for. Try to limit your total character count to 60 characters.

Write a compelling description tag Title tags are for search engines, description tags are for p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eople. Spend time researching and writing a description tag that compels the reader to click on your listing. Come up with a great offer, use action words. Use shock and awe. Use anything that will get them to click.

Use H1 tags An often neglected s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

earch engine optimisation technique is to put your keyword phrase in H1 tags on your page. This tells Google that the following text is about your keyword phrase. Google weights H1 tags nearly as highly as title tags. This tip alone can drastically improve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your Google. Similarly, the use of bold and strong html tags can emphasize a key word phrase within the paragraph text where it may not be appropriate to use H1 or H2 tags.

Get the right keyword ratio Aim for a keyword density of around 3-5% of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

page contents. Try to work your key word phrase into the page so that it reads naturally. This may take some research and analysis of successful web sites. Remember to use headings and sub-headings that include your key words.

Use alt tags and descript

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion tags on images Key words used image file names, alt tags and description tags add to the key word density of any web page. They doesn't make a huge difference, but every little bit helps. In some product classes a Google image search may lead web su

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rfers to your web site.

Get quality one-way incoming links through article marketing and directory submissions As far as Google is concerned; link exchanges are just about dead. They can help to get your web site spidered and indexed more quickly, b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut these days they add very little in terms of Google search engine rankings unless the link is on a trusted site and that site has excellent page rank. Wikipedia and DMOZ are examples of such trusted sites.

A more effective approach is to write interestin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g and informative articles and submit them to article directories. Make sure that you use the author bio/resource box to maximum advantage by using your key word phrase in the link anchor text, AND, by pointing the anchor text to the correct page. Yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ur home page may not be the best choice of pages for your selected key phrase. This will also ensure that more pages than just your home page gets indexed.

Use Social book marking If you have something newsworthy, humorous, quirky, unique or shockin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g to say, submit a link to your web page to sites like digg.com or redit.com. These up and coming web 2.0 power houses can create a buzz overnight driving thousands of interested visitors to your web site.

Note, just because you build it doesn't mean they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

will come. If it's boring link it will quickly get buried by newer and more interesting stories. But what the hell, it's free to submit links to these sites and you never know your luck.

Record a podcast Google loves podcasts ... it just loves them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Get yourself a decent microphone and some podcasting software like Audacity and go for it. Once you have an interesting and tightly edited podcast, put it on your web site and submit it to all the major podcasting directories like iTunes and Podomatic.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Sign up for Google Adwords Although Google will deny it, anecdotal evidence suggests that Goggle favors Adwords customers over non-Adwords customers. This is true for new web sites that often take months to get spidered and indexed by Google. I hav

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e seen brand new sites get spidered, indexed and listed in the search engine results pages in as little as a week.

It doesn't have to cost a lot either. You can set up a low budget campaign of 50 cents to one dollar a day and still get favorable treatment.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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People from all walks of life are jumping onto the coaching bandwagon, lured by stories of ?100,000 salaries, many with little or zero experience are fighting for their piece of the pie. Let's get down to facts and demolish a few myths, mostly generated by the coaching industry itself.

Risk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.

We all expect the order taker at the burger joint to suggest additional items, but suggestive selling can build your business, too. Learn how to use upselling techniques to increase your profits even without gaining new customers.

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