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Whether you have an established large-scale business or whether you are a one-person start-up, it is important for your website to rank high in search engine queries for your important keywords and search phrases. If you are n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ot ranked properly you will not get much traffic, and if you depend on Internet traffic, then this can mean failure for your business. One of the best ways to improve your ranking in the search engines is by applying the method

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of search engine optimization to your website. Here is a guide to search engine optimization that can help you to get started in this important task:

1. Start with a clear and simple website design

A good website design shou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d be easy for your human visitors to enjoy and understand, and it should also be intelligible for the search engine robots that also visit your site. What looks good to the human eye may not look good to search engines. If yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r site is 100% flash then it may impress your visitors, but the search engines will not find text and will not be able to properly classify your site. Similarly a site designed with frames is also search engine unfriendly. Chec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with your web designer and make sure that the design you are getting is user-friendly and search engine friendly as well.

2. Focus each of your web pages around one or two distinct concepts

A well-organized site will help y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u to get better search engine rankings. Suppose you have ten different products. It may be difficult to get number one rankings for all of these products from one single page of your site. However if you make sub-pages for eac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h different product and optimize those pages to highlight the particular product or service on that page, then those sub-pages stand a good chance of coming up in search engine queries. Remember, people do not enter your websit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

only via the main page; rather they often enter via the “back” and “side-doors.” Prepare all the pages of your website properly and you will get more traffic.

3. Put your main keywords in the meta-tags of your web pages

Onc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you have decided what will go on your web pages, then you have to optimize each page separately. Never use the same meta-tags for all the pages of your site. If your page is about “Riding Lawn Mowers,” then put these words in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the Title, Description and Keywords meta-tags of your website. The title tag is the most important of the three tags, and your keywords should be right at the front. Resist the temptation to put your company name first! If you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re new, then no one knows about you and they are searching for Riding Lawn Mowers and not you. Do your branding elsewhere, not in the meta-tags

4. Put your keywords in the headlines and sub-headlines of your web page

A search

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

engine is trying to find out what your page is all about. If you want to know what a magazine article is all about, without even reading it, the first thing that you would do is scan the headlines. Search engines do the same th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng. Put your most important keywords in a headline right at the top of the page. Mark the headline with an H1 tag (ask your web designer to help if you do not know what this is). Make sub-headlines using an H2 or H3 tag. Putt

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing your keywords in headlines is a vital part of search engine optimization.

5. Place your keywords strategically in the text of your web page

Write naturally and logically and you will succeed with your web page optimizati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n. In the first paragraph mention your main concept, and then develop your ideas summarizing in the last paragraph what you have said on that page. Your keywords should appear in the beginning of the document, and they should

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e repeated at the end. As mentioned in point 4, they should also appear in headlines and sub-headlines. The keyword density should be between 2-5%. If you write 400 words then your keyword can be repeated 12 times without any p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oblem.

6. Include your keywords in link text on your web pages

When you link to other sections of your website you should pay attention to the clickable portion of the links. Instead of making a link that says “Click Here.” M

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke a phrase that says click here for more information about “Riding Lawn Mowers.” The clickable portion of the link should be your keywords and not click here!

These are the main points that you need to take care of when optim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

zing your website. If your small business is Internet-based or in any way dependent on search engine traffic, then it is imperative to apply the best methods of search engine optimization to each and every web page of your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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