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So the latest Google algorithm (math used in weighting how search engines return results) Big Daddy seems to slowly getting into place, and webmasters and marketers alike are up in arms about lost

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

efforts. Lost how? Well, first let me start by saying those in the know really, don't know'. That is to say that Google's algorithms are a closely guarded secret that makes MacDonald's secr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et sauce look like chicken broth. No one except the pious few really knows the truth about how Google's search engine ranks sites. So how do SEO people know what to do? There has been a TON of both

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sophisticated and simplistic testing done by the SEO/SEM community to find trends and patterns in the algorithm. Over the years a great deal has been learned and monitored.

Supplemental results an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d lost efforts.
It seems the latest round of suffering is part of another mythical beast, the Google Sandbox. This is sort of a purgatory for websites. It is said that sites that have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

been banned, sites that are NEW and older listing live in the belly of this keeper of the doomed. What we do know id that there is a MAIN directory and a SECONDARY (known as Supplemental

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

) directory. Sites in the supplemental directory are rarely spidered and can usually only get out with considerable changes to the page in question and hope to get out some day.

Where's the beef

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

?
Ok, now I have no problem with Google putting older, out of date information, into the supplemental directory. As a searcher I hate nothing more than having SERPs (search engine results pag

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e) that have less useful, dated information..

As you may imagine it also means that MILLIONS of pages of legitimate information has been lost as well. The problem lies in the fact that many Arch

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ive sites have legitimate information that hasn't required changes. Online forums (message boards) are another great example of web sites that are losing legitimate data and rankings for their sites

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

So in short, if the site was a valid resource or not, people have spent a great deal of time and money to build their sites and do SEO work only to find they have been sent to Google Suppleme

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ntary listings.

..and who really cares anyways?
To me, SEO folks, professional and other wise. may want to consider a few things;

1. Results, results, results. Its al

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l about a better end user experience. Who knows, maybe more up to date search results for these fine marketing people will actually make their jobs easier in finding relative data. It will certainly

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

weed out some useless content. I have been getting search referrers for pages that haven't existed on my site in over a year. Targeted traffic? I think not. Upset surfer that is at my site and cant f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ind what they were originally searching for. To me, anything that improves the end user experience is a good thing.

2. Its alive; Prepare for change. Try an get a feel for things so you can

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

see where trends are going. Don't look at Google nor its algos as a static thing. It will always evolve. Make sure you don't put all your efforts in one place. Can you say, reciprocal links (more to com

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e this BD update).

3. More dough bro; As an internet marketer, it's really MORE income because of the work created fixing possible causes of' banishment based on the last algo. You see my frie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nds, its not OUR fault. Don't shoot the messenger.

Myself, all tongue in cheekiness aside, have never advised clients to use non-organic methodologies. I have never encouraged borderline black h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at SEO and SEM techniques. So it seems it will pay off for me as well as our clients.

I don't think I was really ahead of the curve, I have been consulting for nearly 20 years and online or offline,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

dubious marketing techniques backfire far more than they are successful.

Further Reading; My Rant on Big Daddy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There’s an old curse “may you have many employees.” For many business owners, handling employee matters is the top of their list for problems.

Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved.

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Just Other Articles - Google Update Big Daddy - The Fuss Over Suplemental Listings

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