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Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.

A successful brand identity is built around the following 9 key c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

haracteristics:

• Unique in "look and feel" and message about your business. Make sure that your business's graphics stand out from and cannot be confused with those of the competition, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that the ways you talk and write about your business are uniquely yours as well.

• Repetition helps potential clients-and current clients-to remember and relate to who you are and what you d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in your business. Experts say that it takes somewhere between 6 and 12 "impressions," or contacts with your business, for customers to truly remember you and connect with your business.

• C

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onsistent use of your logo, tagline, and materials and what you say about your business. You will only be able to build a strong brand for your company by designing unique visual and verbal el

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ements and then repeating those elements through all of the materials that you create.

• Memorable elements help your business to stand out as well. You'll be able to create brand memorabili

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y through consistency, repetition, and uniqueness of your graphics and materials. Make your graphics memorable by creating a unique logo and using a consistently strong Visual Vocabulary. Crea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te memorable text by using alliteration (repeating similar sounds, such as using words that all start with the same letter), repetition, unique word combinations, and lively imagery in your co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

py.

• Meaningful graphics make your company's message come to life through symbolic graphics, colors, and type choices in all of your marketing materials. Meaningful text will express what y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur business is really all about, and help to give some depth to your developing brand. And, perhaps more importantly, your audience will be able to understand the meaning in your graphics and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

text - it will be accessible to your target market.

• Clear graphics and text communicate your message in an understandable way. Make sure that your graphics are crisp, clean, simple, and me

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

aningful. And make sure that your text expresses your point and is not confusing - that it explains your point well.

• Honesty in your brand identity materials. If clients do engage with you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and then you don't live up to the brand promises you made in your materials, then they will feel alienated from you and your company... or worse. This can really damage your relationships and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your overall brand, so make sure you can stand behind your brand and deliver on your promises before you distribute your branded materials.

• Personality for your business helps make sure th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at you don't look like everyone else, so that potential clients can immediately tell that all of your branded materials are coming from your business. If you're the owner of a one-person busin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ess, your brand identity might resonate with your own personality. If your business is larger, or if you want to make it appear larger, you can create your own brand personality to connect wit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your potential clients.

• Professionalism in all things, from the quality of your graphics, to the way your text is written (proofreading is essential!), to your personal presentation: the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

way you talk, dress, and speak. Professionalism in customer service and in the way you treat people you meet is also important. Follow through on your offers and promises.

If you include all

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of the above elements in your brand identity, you'll have a business look and feel that will really help your marketing messages to be taken seriously: one that will enhance your overall brand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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To fulfill all his need he selects the brand. Now a question arises in mind while selecting a brand name where will he go and how to get the list of brand or showrooms.

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