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All websites need to be promoted and advertised and listed on search engines in order to be found on the Internet - and while getting your website indexed on search engines maybe as easy as getting a link from an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

already indexed site, getting to the top 10 listings of a particular keyword does require a strategy of some sort.

This strategy is based on five main factors, and all these factors need to be taken into conside

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ation before you take a single step. So here are the five!

1. The Objective of The Website

To get started you will need to know what is the main objective of the site. Is it to create awareness

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for a particular product? What kind of product? Is it to provide information? Is it, to persuade someone into buying a product?

When you have decided on your website's objective, keep them in mind. You need to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reate you entire site based on that objective! This is very important, because you need to get the search engine to know your site's objective quickly!

2. Who Are Your Customers and Who Are You Competing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

With?

This again is critical. Your website content and design must be catered for the target audience! What do the people in you target audience need? What do they value? Are they computer savvy? What k

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd of terms have special meaning for this group of people?

The best place to learn and model after is your direct competition! Search the web for a site that does something similar to you, and see how others do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it! This is one of the best way to start on something that will work, if you don't want to spend the money hiring a marketing specialist to analyze your target demographic behavior!

Knowing how much competition y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u have is also important. Do some keyword research on the number of pages that appear on the keyword, versus the number of times the keyword is searched every month. Find out who the top 10 listing are. Of course

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, finding out the numbers is not enough. You need to find out what these numbers mean, and that requires a certain degree of experience.

3. How You Write Your HTML

Websites do not just get top

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

istings by itself. Very often, these websites are results of months of hard work and tweaking. Remember, the search engine sees only the HTML, behind that pretty face that Internet Explorer or Mozilla Firefox sho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s to you. You need to write your HTML for search engines, and at the same time, appeal to human visitors.

This again, requires practice. Just remember the rule that the simpler and the clearer your site, the grea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ter the likelihood it will be accessed and ranked in the correct category. Imagine an SE spider coming in and realising there is a huge load of text without proper headings and information hierarchy. How is it go

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng to find out what is important and what is not?

SEO specialists normally keep tweaking their code to achieve maximum effect. This takes up a lot of time, and requires constant monitoring. SEO is a process, not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a destination!

4. Appeal to Humans!

While it is important to appease the search engines, it is also important to appeal to your human visitors! After all, you want humans to visit your site, isn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t it? What would be the use of a site visited by millions of spiders and irks the hell out of human visitors?

Web design and usability comes in to play here. As a simple rule, buttons, links and navigation should

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

be clear cut and simple. The site should be clutter free, and it should be obvious where you want the human visitor to focus on. Remember to add some images to spice up the aesthetics of the site too.

5

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Search Engine Promotion and Optimization

When you finally upload the site on to your web server, you are only half done. The second half of the game is to promote your site to people! You can have a wo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nderfully designed site, but nobody is going to visit you if you don't tell anyone about it. Zero visitors! I'm serious! (Well, because I've been there!)

Again the rule is simple - the more people you tell about

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your site, then more people will be going to your site! And remember, always get feedback. Find out if your site design is serving the visitors well, and continue to tweak it until you find the right configuration

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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