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If you are living in the past and still believe in 1% - 3% keyword density on your we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bpages, then for the sake of your business you really need to know why search engines

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

no longer need a high keyword density. In fact, not only do they not need it, they

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

positively frown on it and punish it!

There was a time when search engines would bel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ieve (and we are andromorphising search engines here in suggesting that they do anyth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing but what they are programmed to do) that the more keywords you had, the more rele

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vant your site. To know what that means we have to understand what keywords are, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

how they can be of interest to search engines.

When somebody uses a search engine t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o find something, they enter a form of words into their browser to search for it. Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at is called a ‘search term’. If you try to pre-empt the search terms people will us

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e to find your website, then these are called ‘keywords’. In other words, the search

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

term others use to find information on what they want are the keywords that you use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on your website to persuade the search engine to offer your website to that person.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Let’s start to discuss Google, rather than just search engines, since Google is by fa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r the most influential search engine. When somebody uses Google to get information, G

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oogle searches through its indices to find the search term that the person is using.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Google has a huge number of indices for all the words and phrases it has picked up w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hile crawling your website. It will look at the index for the search term used, and l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ist the web pages (not web sites) that seem most relevant to the search term being us

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed, and that Google thinks provides the best information to the customer for that ter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of a human version of mad cow disease. The article pulled at the heartstrings and captured his personality so well that you wanted to share a beer with him. After we finished reading about the tragedy his family and others have had to endure, the article ran a quote from a neurologist at Seattle’s Harborview Medical Center. After pointing out that reusable biopsy forceps cost $800 each, the doctor made a cold – and totally unnecessary – statement.

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