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    As a SEO professional whose experience goes back to the year 2000 in optimizing Websites, I get this question in many different varieties. Sometimes it's presented within the context of a presentation I’m giving. Other
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    times it's presented within stealth 'Pick your brain for free" conversation I may have the displeasure of participating in (Smile). However, my answers are always the same. And I've listed them below so please read on
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    .

    The first thing I'd like to point out is that SEO currently is probably the least likely profession that someone can obfuscate or dissemble about. For those who prefer more direct language, it's the hardest job toda
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    y that you can not tell the truth about what you've done. Why do I say that? Search Engine Optimization is about getting your customers Websites ranked in the Search Engines. Anyone in the world with an internet connec
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    tion and a computer can see if you truly know what you're doing; they just have to type in the appropriate search terms.

    That being said, it brings us to the first major point; if someone claims to know SEO or be a SE
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    consultant, pretend you’re from Missouri, the "Show Me" state, turn your computer around and ask them to show you their rankings. Verify that the sites they tell you they've optimized are in fact sites they've worked
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    on, and actually look at their rankings. A true SEO will jump at the opportunity to show you this, because they will have achieved excellent rankings for their customers. Someone who has read a book or a couple of arti
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    cles and now purports to be an SEO expert will wince at this request for proof. Most likely because they will have none to show.

    The second major point in verifying the status of a true SEO, if they pass the test abov
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    e, is to then look at the quality of their rankings. Relatively speaking, it's significantly easier to rank a Website for 5 and 6 word terms and key phrases than it is to rank a site for one, two, or three word terms a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nd key phrases. Now don't discount the value of these 4-8 word terms and key phrases, because these are collectively known as "The long-tail of search" key terms. The "Long Tail" gets its name and significance due to t
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e fact that these terms usually indicate someone who has done their initial research and is ready to make a purchase, take and action, etc. However, a true SEO should be able to show your rankings throughout a range of
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    the number of keywords that describe your site(s).

    The third major point to look for is if a SEO firm/Consultant can pass the test for both of the points above, then break down the number of documents in the index th
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    at their optimizations are competing against.

    Again, relatively speaking, it's easier to rank two or three word terms or phrases that have 3 million or fewer documents in the search engine's index competing against th
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    em then it is if there are 50 million, 100 million or 200 million documents in the index competing against them. I've encountered profitable, mid-size search engine marketing firms that have posted case studies on the
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ir websites about how they've ranked a major client number one in Google for a particular term that had all of 2.3 million documents competing against it. I almost could not stop laughing. I've ranked major companies n
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    mber one, two, three, four, five, and all positions on the first page with over 100 million - 200 million documents in the index competing against them. I've actually had their competitors copy my optimizations word fo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    r word (I can show you proof of this if you'd like. Just leave me a note at www.consultonyx.com or email me damon@consultonyx.com). In the process of copying my optimizations, these same competitors have garnered numbe
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    r two, three, four and sometimes even number one rankings themselves.

    So in summary, there are three major points to look forward if you’re trying to find a real SEO firm. They are;

    1. Have them show you their rankin
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    gs
    2. Make sure their rankings include one, two, and three keyword phrases
    3. Make sure those rankings are achieved in an environment where there are many documents in the index competing against them

    If you
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    stick to these guidelines in evaluating your next SEO firm and/or consultant, you should have no problems in selected the proper firm to fit your business SEO needs.

    Damon Abramson SEO Consultant www.consultonyx.co


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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