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There is a big difference when it comes to search engine optimization (SEO) strategies used in SEO contests and tactics that work in real life SEO. They mainly differ on the l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ength of time that these strategies work for the benefit of a certain website. Though some of these methods might work on some search engines, they basically would not benefit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your sites ranking of the major search engines like Google, MSN or Yahoo.

--- Keyword in Content ---

Search engines like Google and Yahoo consider the importance of keyword

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

density when ranking sites in search engine result pages (SERPs). This is quite unlike the SEO contest where sites are basically stuffed and sometimes overstuffed with keyword

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

everyday. Stuffing your site with too much keyword may seem advantageous for a certain time. In the long run, however, you will find your site being shunned by major search

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

engines like Google for being too overstuffed.

--- Keyword in Tags and Codes ---

For sites to get the top ranking in SEO contests, keyword density should not only be high on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the content itself but on the title, links and even on the meta tags – a practice that is not very popular with Google and even Yahoo itself. In real life SEO aims to be visit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r friendly and search engine friendly at the same time. This goal will no be attained if your site is always filled with the same boring words or set of words for the purpose

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of attaining good keyword density. This is because you only aim for the top during the contest proper during SEO contests and not forever, unlike in real life SEO. In real li

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fe SEO too many keywords could flag doom to your website.

--- Inbound Links ---

Aside from keyword density inbound links are also important in search engine optimization. In

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ound links should both be high on quality and quantity to get a good SEO rating. In SEO contests, it is a very good strategy to get links with the same keyword and key phrase

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that would be relevant to the target site. Content relevant is not the issue during SEO contest. As long as you have numerous links that contains the keyword it does not matt

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er where the links are coming from.

This is very different when it comes to long term or real-life SEO. To maximize your website’s ranking with major search engines, it is ne

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cessary to consider relevance within websites being linked. When opting to have your site submitted and indexed with major search engines like Google, you should be very mindf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l of the quality of sites you get inbound links from. Quality means relevance not only with the keywords but with the site’s contents itself. An irrelevant inbound link will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cause your site being penalized especially by Google.

To wrap it all up, you could basically use the same strategy that you are using in SEO contest in everyday SEO, but do no

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t be surprised if your SERP ranking does not last a day or a week. Everyday SEO should be done while aiming for a long term quality ranking. Real life SEO is very different f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

om a contest. So if you want to win in a contest initiate the SEO tactics that will enable you to win the contest; but if you are aiming to satisfy your client or your boss by

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

maximizing your site’s page rank and SERP ranking, do the appropriate and real-life SEO method.

Lastly, never do the fast SEO strategies to fool search engines because you ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e likely to lose in the end. In a contest you are only fighting against the algorithms. In real life you have other entities to satisfy other than the search engine algorithm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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