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If you were to ask ten different successful webmasters about the relevance of keywords and how to effectively utilize them, I can almost guarantee you will get ten completely different answers. The ugly truth of the matter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is that what applies today, may not apply tomorrow. The search engine algorithms, especially Google's, changes too frequently to stay abreast of.

Keywords and their relative importance have been with us since the first m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eta tag was conceived and there is no sign that keywords are going away in the future. The importance fluctuates as algorithms change, but that is due more to HOW the keywords are used and WHERE they are placed within your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

page.

Keyword usage can be broken down into four categories:

What has always worked well for you
What has worked to some degree
What has not worked at all
What has hurt your ranking

The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elusive fifth category, missing from the above group, is "What I have not tried that will net even better results". That is the one we want to find and implement.

The first rule in keywords is to make sure your keywords m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tch your content. If you stuff, spam, or think you can fool the indexing spider into believing your music download site is about mesothelioma, you are kidding yourself and targeting your web site for the supplemental resul

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ts pages if it gets indexed at all. Simply put, do not try it.

Your content text needs to be built around your keywords. Many people forget what keywords are supposed to do: They are supposed to tell the search engines wh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at your site is about. There are not designed to lure unwary visitors to your page just to show them ads.

Keywords should also not be limited to just your meta tags; they should be used in headers, in your content text, i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n links, and even in folder names for sub-directories. You should make them bold or italicize them when applicable so they stand out from the main text.

Below are some good rules of thumb to consider in keyword usage:

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Put all your keywords in your meta tag for keywords

Use a keyword in the title tag of your site

Use one or more in your description tag

Your H1 statement should always have a keyword

Any H2, H3,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or H4 statements should also contain a keyword

Bold statements like paragraph or section titles should have a keyword

Sub-directories should contain keywords

Html page names can also use keywords

The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

last two items on the above list warrant an additional explanation. Let's say you have a site that gives information on seo (just to pick a random example). Maybe you have a page on keywords like this article. The address

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

might look like this:

www.yourdomain.com/kw.html or www.yourdomain.com/key.html

A better way to optimize this would be be create sub-directories and then this path:

www.yourdomain.com/seo/articles/keyword-usage.html

N

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ow, with just the path to the page, you have used some great keywords without spamming or stuffing. The title of the page being keyword-usage.html is far more likely to get indexed by the search engines than simply kw.html

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or key.html but many people still use those simple, easy to type page names.

Another point to consider is how many keywords is too many? Most search engine spiders now only give weight to the first three or four and simp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y ignore the rest. So if you stuff your meta tag with fifteen to twenty keywords, you are spinning your wheels. I know there are still many sites out there that "check" your meta tags to see how good they are. Do not trust

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them because they are based on old, out of date formulas that are no longer applicable. I would use only as many as you need to effectively convey the essence of your web site, no more.

A good rule of thumb for this is t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o do your keyword meta tag LAST on each page you build. Write your content, place your images, add your links, and THEN write your meta tag based on the specific content of that particular page. Do not write a standard key

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

word meta tag and then just copy/paste it to each of your pages. Give each page its own unique keywords, in order of importance from first to last.

Last, but certainly not least, read the webmaster forums and blogs. My wi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fe reads the newspaper each morning while I read the webmaster forums to find out changed while I was asleep! If you stay current with all the seo trends, you will never have to pay someone else to optimize your site again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you had the opportunity to set up a sales table at a local community facility, how would you capture the attention of the prospects that passed by you during the day?

When utilizing this technique, you must first determine exactly what end result you are seeking. This will be the big commitment you ask for. You should then create several small and simple requests that are related to your ultimate request, making sure they can be easily satisfied. As the examples above demonstrate, taking these measures will greatly increase the likelihood that your ultimate request will be granted.

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