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In the present time, we are so obsessed with Search Engine Optimization and Google Page Rank that many of the webmasters tend to think that SEO and Top Positions in Google would lead them to a hidden treasure and would immediately result in Tens of Thousands of dollars of business flowing into their bank.

They are wrong, Top Rankings wouldn’t be your best bet alw

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ays, I’ve seen websites in Top Positions in Google for the worlds most competitive keywords, sustaining there for a considerable time and then eventually, falling down, changed their business methodology, or changing their business plans altogether.

Apologies for my Grammatical Errors, but I’m only a techie trying to share my experience but not a Web Copywriter o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a linguistic.

I wouldn’t name the website here, but I know well about them because I was trying to compete with them for two most competitive keywords “web design company” and “web designing company” If you doubt that these keywords are so competitive, I would like you to have a look at this great tool which would tell you how competitive a keyword and a phrase

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is, it’s fun to play with.

This website was on top for a long time, their portfolio was nice, their site design and layout was brilliant and there prices were very competitive, but suddenly one fine day I saw their business methodology totally changed, they were now selling an online casino package and have shut down their web design operations and kept them on a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

low profile (at least on their website it seems that way). After a month their rankings fell and they were virtually non existent on that keyword term, but of course they are on prominent position for their targeted keywords now once again, but the keywords are different obviously.

So why did they do that, If they were willing to foray into a different field, why

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

did they leave their existent business, I would think because their existent business was not very profitable so they decided to shut it down and do something which is more worthwhile for them to do.

So, Top Rankings do not guarantee Mind Blowing Profits, If your Industry is over saturated, then you can’t count on Top Rankings for a pool of money flowing in to y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur business.

The idea is that Webmasters should not keep trying to compete on competitive keywords and spend all their valuable time and resources there, Top Rankings could help your business grow but it’s not the only way where you can grow your business, I was able to get top rankings on keywords “web design company” in Yahoo & MSN, so did it help my business??

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The answer is – Not Much. Much of the Business (90% of it), I’m generating is from direct marketing, emailing and other traffic building activities. This is not good considering that 40% of Search Traffic comes from Yahoo & MSN, 50% from Google, and 10% from other search engines, so where did I go wrong. The answer is no where, I didn’t do anything wrong, It’s a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

act that only 10-20% of your customers come from Search Engines by searching your most optimized keywords even if you are on Top 10 Positions on them. Of course if you solely don’t rely on Search Engines for your Business.

Opt in E-Mail Marketing is the cheapest media to grow your business, Currently I’m getting 150-200 inquiries from customers interested in my p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

roducts and services, out of which only 5% of these inquires are coming from Yahoo & MSN Searches, so if I somehow manage to get top positions on my favorite keywords on Google also, would my inquiries increase considerably? I doubt that, it would surely help, but it’s not worth the sleep less nights I was devoting earlier for SEO.

I would now rather create a gre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t looking website, launch brilliant products, develop more and more stuff in Flash, of course if it’s user friendly to my visitors and loads quickly, develop better advertising channels and wouldn’t care a damn about Search Engine Rankings, It would be better if I concentrate to convert my traffic better than creating textual ordinary looking pages for Search Engi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es or pray for Google’s Mercy on my website and awake countless nights for it, at least I learned the Lesson Quick.

The Lesson learned by me is to concentrate more on bringing visitors to your site and converting them well by giving them a sense of personal touch and value rather then only try and compete on Google Rankings and Page Rank.

Give them stuff for fre

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e, which is useful for them, provide them resources which are lying with you on your website for free, create a nice looking website, which interacts with your clients well, show your skills and the customers would love you, Merely getting a Top Ranking in Google and a Page Rank 7 won’t do wonders.

I have seen Page Rank 7 websites getting less than 50 visitors pe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

day and Page Rank 4 Websites getting more than 500 visitors per day, So if you concentrate only giving your customers a value, it will automatically allow people to talk about you and give you your desired position, if you create a new site, provide valuable services, links will automatically flock to you and so do the visitors by word of mouth. It’s better to cr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eate a valuable site for your visitors then compete for the Page Rank 7.

Websites like Paypal.com, myspace.com, cnn.com, orkut.com etc didn’t have to spend very heavily on Search Engine optimization, where they did spend was on advertisements, pay per click, News and convert their customers well by providing exceptionally valuable and unique services, which lead

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o natural link building.

I doubt any link Building or SEO company would have built the 363, 000 links to paypal.com, or Yahoo would have hired 50 Search Engine Professionals to build their mammoth 1,990,000 links.

These companies concentrated on bringing more visitors to their site from every known channel and making them stick to their business rather than comp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ete for Page Rank and top positions on a given keyword and they succeeded well.

While many sites which achieved Page Rank 7, by only competing for keyword position fail in the end, since they didn’t have an alternate sustainable business model or were not able to get their customers to buy their products.

One more myth that many people have is that if a given ke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

word is getting X amount of searches a month on Overture, they would perhaps receive the same amount of visitors on ther site too if they succeed in getting top rankings. That’s a myth.

For an example, my website is ranking No. 8 most of the times for the keyword “web design company” on Yahoo Search, According to Overture Keyword research tool the monthly searche

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s done on this keyword are 13,000 for the month of January, 2007.

But according to my Webalizer stats, I’m getting not more than 100-120 visits per month from the given keyword, which is far less compared to the total number of visitors coming on my site ever month which is currently around 9000.

I wouldn’t be concluding anything here, since it’s up to the reade

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s to decide how they want to perceive and act upon my experience, However I welcome everyone reading this article to contact me anytime if they think I’m not correct on some facts, or if they wish to clarify their doubts, Please feel free to contact me my clicking the below link and filling the feedback form on my website.

I would be more than happy to assist you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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At the end of the third job interview, Helene was told by the hiring manager, “Congratulations, I am going to recommend you for the position. Expect a call from HR.” Helene breathed a sigh of relief ...

Let me tell you a little story about the power email lists. We'll call this person Harry, just to protect his identity. Harry had spent many months building a website about his favorite subject, gardening. He launched the website hoping that someone would find it useful, and he promoted it as best he knew how in forums, articles, and as many search engines as he could manage. He had even managed to write a short ebook giving advice about how to maintain a working garden through-out the year. All you had to do to get the book was to sign up to his email list, to which he posted additional gardening tips every once in a while. Harry did this for fun, he had a good job and a supportive family. All of that was about to change however.

Have you ever thought about the fact that even though you think your website might be cute, entertaining, or funny, it may be extremely annoying to the people who are visiting it. When you are a webmaster or web designer, it is very important that you familiarize yourself with the things that visitors find irritating, unless it is your goal to have them leave, and then never visit your site again.

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