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It amazes me sometimes, the amount of outdated and mis-information that can be found on the internet.

One of the best examples would certainly have to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be Meta Tags. I still talk to people that are of the firm belief that all they have to do is add the proper META tags to a site and that site will aut

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

omatically rank for their target terms. Where do they get this information? The internet of course.

With that in mind, I've decided to put down the fa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ct and fiction regarding META tags as of 2007.

First, for anyone who is new to the net and unsure of what a META tag is, let me define what exactly ME

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

TA tags are.

META tags, are bits of code that are placed within the tags of a webpage. Their intent was and is, to give information on certain

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aspects of that page to software programs (such as search engine spiders) without that information being readily visible to the normal visitor.

The t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wo best known (and misunderstood) META tags are the "description" and "keywords" META tags. It is the outdated and false information that is associated

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with these two tags that is the reason I am writing this article.

Let's start with the description tag. The META description tag was designed to give

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

robots visiting your page a brief description of what that page is about. It is this description that is often used along with the page title in the S

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ERPs (search engine results pages). So, by adding the META description tag to a page, you are able to (sometimes) control the text used to describe tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t page in the SERPs.

The question is, does the META description help with the actual ranking of the page. At one point in time, yes, it did. Does it t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oday? NO! Not at ALL.

Ok...now on to the META keywords tag. This particular tag, was originally intended to give robots indexing a page a list of keyw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ords that particular page was about. This was a BIG thing. This tag literally allowed you to TELL the search engines WHAT keywords that page was suppos

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed to rank for. Wow...imagine the possibilities.

Well, MANY people imagined the possibilities and MANY people to FULL advantage of them. So many, that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

within a matter of just a year or two of it's initial use, almost none of the top engines even used it anymore. As of today, NONE of the top engines u

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

se the keywords tag in any way for ranking purposes.

So...does the keyword tag still have any uses? Nope. The thought was nice, but the greed of many

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

webmasters quickly made this tag obsolete and useless. You will still find many sites using this tag as it doesn't hurt anything, but it has absolutely

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

no beneficial affect on ranking any longer.

To summarize, neither the META description or keywords tags have any positive affect on rankings. The onl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y one of these two tags that has any use is the keywords tag and that is simply to assist in controlling the description used in the search engine list

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ings.

If you run into someone telling you they will work with your META tags to help your rankings RUN, don't walk away from them!

See you at the top

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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