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Why do more netizens and internet newbies utilize Google to search for products, services, images, information, news, or anything else under the proverbial internet superhighway sun? Well, Google's search technology has been proven smarter (in the minds of the average web surfer) than the rest in regards to returning relevant, valuable, and fast results for any given search query - this would explain th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e almost 50% market share that Google now commands for online search. Google co-founders Larry Page and Sergey Brin bet the farm on the quality of their search, and it has paid off marvelously in stock options and an almost inconceivable market capitalization (142.58 billion as of April 1, 2007) for a company that has been in existence for less than a decade. Google's immense market cap is partially a p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

oduct of its revenue stream, but where in fact does Google actually generate the bulk of their proceeds from? Gmail, website analytics, images, web searches, all can be performed for free (provided you are among the over 1 billion humans who have access to an internet connection and a PC). The answer is advertising. And not just any old type of advertising - Google generates up to 95% of its revenue fro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

m what is known as Pay Per Click advertising; specifically it is the Google Adwords and Adsense suite of programs. Google Adwords enables businesses, young and old alike, to infuse their advertising message to the masses. Adwords works like a standard auction. Businesses bid on keywords that are relevant to their industry. The highest bidders, who also maintain a high advertisement Click Through Rate (C

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

R), appear towards the top of the screen when conducting a search. Lower bidders get the lower valued placement real estate as web surfers’ eyes scroll down the browser window. Google monitors the ads, but it is the business owner who chooses what amount he or she is willing to pay per click. Once your ad is clicked by a user, your business is charged a certain amount relating to your bid price. You, th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e business owner essentially choose where your advertisement is displayed and for what keyword or keyword phrases to be included.

Who Controls What I See When I Conduct A Google Search?

Now, this brings up my initial, yet critical point. I will say it again. Businesses (and individuals) have the power to place their unique message or advertisement on Google’s search engine results pag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s (SERPS). What is the big deal about that? Well, internet surfers tend to have difficulty discerning between advertisements and actually search engine listing results. Try it for yourself. Go to Google and conduct a search for "AT&T cordless phone." The first three listings you see are not listings at all- they are Google Adwords results - Google typically shades these "sponsored" results to help diffe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rentiate them from the actual organic or natural search engine listings, but they are still shown in similar formats. Even this advertisement shading in the last few weeks however, has slowly been supplanted by a crystal clear background which makes the advertisements and listings almost indistinguishable. Besides the shading and the conspicuously grayed out and small "sponsored results" text the two "l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stings" and "advertisements" look very similar. In other words, most web surfers could confuse an advertisement for an actual and factual ultra-democratic Google certified search result. The more web surfers that click on Google Adwords advertisements, the more money Google generates, keeping the board of directors and stock holders sleeping soundly tucked in Egyptian cotton. Isn't that directly contrar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y to Google's mantra that its "mission is to organize the world's information and make it universally accessible and useful?” The answer is yes, but don't tear down the walls of the kingdom just yet. Most of the businesses that advertise on Google are legitimate - the point is that when you click on a PPC link, the quality of the site cannot be vouched for by Google. When you click on the first organic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

earch engine listing from a Google query, you are implicitly getting Google's stamp of approval that this site is the best result as per your associated search based on their algorithm or rules. The push vs. pull reasoning that I have read in various search engine forums and articles may be completely off base. If you don't know that you are clicking on an advertisement then you are not being pushed to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

take an action. So, what does all this mean?

Educated Web Surfers Or Buyers Know The Difference Between A Pay Per Click Advertising And A Natural Search Engine Listing.

I have found that educated internet users tend to utilize the organic search engine listings more than the pay per click results (both Adwords and Yahoo's Overture - now Yahoo Search Marketing). They do so because they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

understand that the sponsored results are all businesses that have chosen to be listed among the SERPS. Organic results are also different because a lower percentage of these are actual businesses selling goods or services. Google and Yahoo organic results give precedent to valuable web pages - pages that give information, tools, or news to web surfers. There is no guarantee that your search for "AT&T c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ordless phone" would bring up anything more than a website with a schematic of transistors and speed dial features. Educated buyers comprehend that the first few organic results that are in fact businesses providing what they need will most likely be the most reputable companies around. This fact is indeed more consistent with the Google corporate philosophy. As we have just seen, Pay Per Click "PPC" ad

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ertisements and natural results do put forth two conflicting messages - click on the listing because it is relevant, or click on the advertisement because Google has to pay its utility bills.

What Does All This Have To Do With My Business?

I've looked at hundreds of Overture and Adwords reports; I usually see an average PPC advertisement click through rate of between 1- 4% (although i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nter-industry numbers vary dramatically). I also study statistics (often from the analytical tool called Google Analytics) that shows me the number of visitors a site gets for both PPC and natural search engine listings. My findings show that organic listings on the average drive more traffic than PPC ads. This isn't always the case, but it is the trend I have seen when analyzing the data. If educated s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rfers are more likely to click on natural search engine listings, it also seems logical to think that the website conversion rates would also be higher. My look at the numbers do suggest that this is true more times than not. Does Google publicize the click through rate or conversion rate for typical organic search queries? No way - that may encourage businesses to utilize natural Search Engine Optimiza

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion (SEO) companies as opposed to PPC advertising programs. That wouldn't be so good for Page, Brin, or Dr. Eric Schmidt (Google CEO).

Does That Make Google Adwords or Yahoo Search Marketing Definitively Bad?

Now, I own stocks, bonds, CDs - and an occasional mutual fund - my financial portfolio is diversified. Diversifying your business's advertising is something that I also advocate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

If PPC advertising is reaping a profit for you, then by all means, continue to utilize this valuable service. What I am suggesting is that you don't put all your eggs in one basket. If a search engine rule or algorithm changes, your organic search engine rankings may drop, costing you revenue and potential profit. If a new player enters your industry and decides to outbid your PPC advertisements, you w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ill also be pushed down in the search engine shuffle - again affecting your business's bottom line. I don't recommend having an undiversified financial portfolio, nor do I recommend obtaining all your search engine traffic from the same source. Experiment with Overture or Adwords, and talk to an ethical search engine optimization firm to find out if organic optimization makes sense for your organization

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A company that wants to succeed and thrive would be wise to institute some of those old customer service practices. It could make a company stand out in today’s market, since it would be an oddity, rather than the norm.

Affiliate marketing can be separated into 3 big parts. The 3 parts are Product, Website and Traffic. This article will reveal how you will be able to have your own affiliate marketing business which will only requires you to maintain it at only $50 every month.

No matter what the focus of your website or business, submitting articles to article directories will help build up traffic to your site as well as raise your rank in search engine selection.

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