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Once you determine that you are going to submit your page to a web directory. Your ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

xt question will be if you should deep link or not. First let’s cover what deep linki

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g is. Deep linking is a process by which a link is generated to a specific page withi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a domain, rather than linking to the main home page of the website.

The decision to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

deep link or not, should be based on the needs of your site and what content is relev

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nt. You will want to deep link to a partictiular page of your site to a web directory

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

if the category you are linking to is relevant only to that page of the site. That s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ould be the ONLY page linked because it contains the relevelant information the searc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er seeks. Once you determine what you want your audience to see what they link to you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

site. You will be able to better determine if you should deep link or not to deep li

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k. As I said, determine what your needs are. What you want the audience to retrieve f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rst and what your sites represents to the audience you are targeting. Doing this will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

answer the question to deep linking or not.

If everyone on your site is relevant to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he category you are linking in to then linking directly to your home page is a better

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

choice to take. Of course, your home page is an important page to your site, and you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o want people to see that when they visit. But if it isn’t relevant to what the searc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es needs, doing a deep link will make your site more user friendly.

One of the purpo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es of back linking and submitting your links to a web directory is to bring traffic t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your website. As well as to increase your page ranking with the search engines. The

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ost important part of linking is linking to relevant site and the content of the site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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