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Delete texts in alt tag
This is a true story happened to a SEO friend of mine. What he did was right in early SEO practice, however time has been change

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d. Google has changed its rules and some SEO techniques have to be updated. The alt tag of the first image of a website should be your most desire keyword phrase. Th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t’s right. Let’s say the alt text is ‘online bookstore’. My SEO friend put ‘online bookstore buying’ as the alt text in the second picture and ‘bookstore for sale’ a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s the third alt text...etc. That’s not right. Every individual term should only appear once in your alt text, anything more than that would only harm you. The sad th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng is that you wouldn’t even notice it even though it is hurting you because you would not be banned overnight. Your ranking in some of your strong keywords with a l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t of anchored links would not even have any changes. Guess what happen after I told my SEO friend to delete the repeated keywords which means if ‘bookstore’ is in th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e first alt tag, the other alt tags should not have ‘bookstore’. 2 days later after Google cached the changed page, one keyword phrase raise form 180 to 75, another

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ain keyword phrase raise from 33 to 10, and another main keyword phrase raise from 8 to 4. The other 3 strong keywords with a lot of anchored links remains the same,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

number 1. And that’s not all. I bet there are so much different in the ranking of other keyword phrases too, but I have only checked 6 of them by hand in Google sinc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e Google doesn’t like auto detection.

Don’t optimize every page
Another SEO strategy is that: don’t optimize every page! The main page and the sub-page

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sometimes share very similar keywords. Take the bookstore as example. If the keyword phrase ‘online bookstore’ appears in your main page, your sub-pages would proba

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly have the same term ‘online bookstore’ written. And you usually encourage other websites to link to your main page not your sub-pages. And you must be thinking Goo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gle would rank for your main page in the keyword phrase ‘online bookstore’ because you have a lot of links to this main page. However, you don’t know what Google is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hinking. This sub-page which has no inbound links rank in this phrase instead of your main page. This situation doesn’t always happen, it is indeed rare. However, st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll it happens. You might be thinking ‘I don’t care, as long as it ranks.’ What would really happen is your sub-page would rank very low because of lack of inbound li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nks. So, the current ranking sub-page has to be de-SEO. After undo the SEO of the sub-page, such as bold text keyword phrase…etc, the main page is ranked for the tar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eted keyword phrase instead of the sub-page. And because the main page has many inbound link, it ranks much higher than the sub-page. As I remember, it jumped about

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

0 positions. Only optimize the sub-pages if you are getting links for these sub-pages. So once Google choose your sub-page to rank it would rank high.

Another remin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

der is that ‘don’t be afraid the lack of keyword density, only beware of too much keyword density.’ I have seen a page only have its keyword phrase mentioned once an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ranks number one in a very competitive term. Who? That’s Wikipedia. After all, the quality of the content and the quality of links are the most considerable factors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Search Engine Optimization (SEO) is not as hard as you may think it is. Many people want you to think it is hard because they want you to visit their websites or buy their products. Truthfully, if you want to be ranked at the top of the search engines all you have to do are these 4 simple things.

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