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For all you Google Base fanatics out there, I have one very important question for you? Are you optimizing your Google Base data feeds for success? If not, I would like to explain a few basic things for why and how you should optimiz

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e your feeds before submitting them to Google Base.

The following items will explain some important things to consider prior to submitting your data feeds. If you apply these, you will be sure to bring more success from your Google

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ase data feed submissions.

What is Google Base?

Google Base is a place where you can easily submit all types of online and offline content. The items you submit can include labels and attributes that help describe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat you’re uploading so people can easily locate your items.

Attributes are words or phrases that help describe the characteristics and qualities of your items. For any given attribute you may enter multiple values se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arated by commas. Labels are any keywords or phrases – such as recipe, event, or product – that can be used to classify or describe your item.

Google Base Data Becomes other Google Data

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

/strong>

The items you submit to Google Base will be included in the Base directory and depending on your items relevance, can automatically be posted in such places like the Google search engine, Froogle, Google Maps and more. This

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is an important thing to understand because the quality of the data you submit will not only affect your results in Google Base, but in these other areas of Google as well.

For example, if you submit a real estate property listing t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Google Base, the property listing information will eventually be added into the Google search index.

Utilize Google Base Custom Attributes to Optimize your Feeds

The Google Base data feed allows you to specify you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

own custom attributes. Custom attributes allow you to include additional information about your items. You can include an unlimited number of custom attributes in your tab-delimited bulk upload file.

Why is this important? Well lik

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I said before, depending on your items relevance they will automatically be included in such places like the Google search engine, Froogle, Google Maps and more.

By defining custom attributes for your items, you will be in fact opt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mizing your feeds for success because you will be providing more detailed information about your data. By providing more detailed information to Google, they will have more information about your items and when someone searches in Go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ogle Base, Google or Froogle, your items will have a greater opportunity of being discovered.

More relative content will equal more quality traffic…it’s that simple.

Also, considering many people who upload their data

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eeds to Google Base do not use the custom attributes feature, you will gain a significant competitive advantage over your competition because your feeds will be more optimized for success than the rest of your competition.

A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tomate your Google Base Data Feeds

Another way to gain a substantial competitive advantage over your competition is to completely automate your Google Base data feeds. By automating your feeds, you will be sure that the inf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rmation uploaded to Google Base is 100% up-to-date and completely accurate.

The best way to automate your Google Base data feed is to connect it directly with your database

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and have a process pull the most recent data once a day and submit a new bulk upload to Google Base on a frequent basis. Many companies claim to automate your data feeds but the only company I’ve found that completely automates

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the process is Hudson Horizons. They will setup a process to connect to your database on a daily basis, compile the most recent data, create your new bulk upload, and submit the data feed to Google Base three times a week.

The proce

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s takes about 1 day to setup but after that it’s 100% seamless and automated. All you have to do is sit back, relax and watch your sales come in. There is a small $15 per month fee for them to automate your Google Base data fee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

submissions.

I hope you will find the above information to be beneficial to the success of your business. Google Base is a great resource to help distribute and share information with others that you would not otherwise know how to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reach. With Google Base, your information is almost instantly added and viewable by people searching for your items. Remember to follow the above information and you will be sure to increase the success of your Google Base data feeds

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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