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Many exhibitors are moving away from the standard 10’ pop-up curved wall display in favor of different uses for the pop-up aluminum fram

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e. The pop-up frame, with fabric panels magnetically adhered to the front with the use of folding, metal channels bars has been the “con

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

venience” standard for over 15 years. Most exhibitors put velcro on the back of their graphics, and then just arranged them on the face

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of the curved wall pop-up as desired. The pop-ups started replacing the old, folding panel style display in the early nineties, as their

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

portable cases were lighter and smaller, too. The convenience of the pop-up style exhibit quickly supplanted the bulky, heavy flat pane

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l displays then in use.

Within the last few years, this technology has opened the way to newer uses for the expandable aluminum pop-up

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

frame. Its lightweight, “expandable to large size” ease of use keeps it the product of choice in the tradeshow exhibitor market, but now

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

there are different ways this frame is being used. The first change is now called the “big fabric” style pop-up. The expandable aluminum

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

frame is used as before, but with a preprinted full-face graphic pre-attached to the aluminum frame. The old style pop-up required the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

graphic face to be cut in three or four sections, and then applied magnetically as before. Now the graphic is already attached to the fr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ame, and the exhibitor merely needs to pop-up the frame and he is ready to go. This new style of pop-up can be configured either as a st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

raight frame, or curved frame depending on the exhibitor’s needs.

The newest style of pop-up is referred to as the “expression” or mult

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

i-faced pop-up exhibit. The expandable aluminum frame is used as before, in either the standard ten foot wide format or different frame

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

shapes altogether, such as pyramids (triangular) or columnar (thin and tall). The frame then incorporates a preprinted, pre-attached gra

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hic (fabric), but in different shapes and sizes attached to multiple points within the frame. This results in an unlimited number of mar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

keting options for presenting product to the exhibit attendees. The exhibitor can group different product lines on different parts of th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e display, or attain a “three dimensional” effect by attaching the graphic to points forward and rearward within the frame itself. Furth

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er, different “skins” can be removed or replaced quickly and conveniently within seconds, while at the show if necessary.

As pop-up dis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

plays evolved, frame shapes evolved also, and the standard 10’ curved wall shape remained only one of many frame configurations. This la

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

test change deals with the presentation of the graphics themselves, allowing for far greater creativity and convenience than ever before

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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