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Whether you own a business or are responsible for generating interest in someone else’s, the topic will arise. What will I get for hiring Branding profe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssionals? Just because big businesses have whole departments dedicated to such an endeavor, many still believe that it may not be what they need. After

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll, there are lots of reasons not to buy into this concept. Many of those I interact with state the following as the top five myths/objections:

MYTH

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

#5. These people don’t know what I need

Of course, your business is unique. There are benefits to doing business with you that no one else posses

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es. Having a specialist will allow you to identify clearly the unique attributes your business has for the consumer and package them in a way that will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

attract business. That will leave you free to run and grow your business.

MYTH #4. What about the investment vs. the impact?

What amount have

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou deemed as a budget for this aspect of your business development? In a way, branding is something like the stock market. Only you & your professional

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can determine what level of risk you’re comfortable with and how to configure your investment. Will every item payoff? Perhaps, perhaps not. However, th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re are ways to get the most for your money, and a specialist can assist. I’m willing to bet you don’t know all the opportunities available to you, so by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

teaming with a professional your chances for success are greatly enhanced.

MYTH #3. They don’t understand my business.

Isn’t that great?! You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

now have the opportunity to share your knowledge and passion for your business with someone who can interpret that information in a way that’s easy for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the average bear to digest. Voila! Now a professional can position your business in a way that an outsider can embrace, while speaking your vision unenc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mbered by other perspectives. That’s one heck of a great benefit!

MYTH #2. These people don’t listen to me.

Having a connection with your Profe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ssionals is essential. You wouldn’t want to visit a doctor who keeps prescribing medicine for an illness you don’t have…so if you aren’t feeling ‘heard’

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you may be working with the wrong people for you. Try something else. Fast!

And the number 1 myth:

MYTH #1. I can do it myself.

Yes, you kno

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w your business better than anyone. That said, you really can’t do it yourself and also grow a healthy business that realizes your vision and provides t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e life you deserve. Furthermore, why would you want to? Go play more golf or be with your kids. Just like a doctor, lawyer or personal trainer, your Bra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nding Professionals provide an invaluable service that is key to your success. Just be sure to evaluate their efforts as you would any other part of you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

strategy for success.

So, I ask you - If branding and marketing isn’t all that big a deal, why do Nike, Coke, Proctor & Gamble, Starbucks and countles

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s others put so much energy and funding into their programs? Keeping your brand highly visible does affect growth and profits. Have fun & create a Brand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Today many new techniques have emerged and research and development is being done for natural dyes like ultrasonic natural dyeing of cotton fabric with enzyme pretreatment, Sonicator Dyeing and natural dyes are identified or characterized by their chemical structures or properties and many scientist, chemists are doing serious efforts to make and utilize natural dyes through improved method and put in a cost-effective manner in garments making rather than applying synthetic dyes.

The eve of using cargo shipping containers started several decades ago when the need to carry basic commodities in huge amount, from factories to different locations, was indispensable. It makes shipment faster, safer and more cost efficient. The container shipping industry has become one of the most thriving business endeavors in the world today.

Does your company have a community business relation strategy? You need one. You need to join the team, the community and maintain your relations with other local businesses. There are many ways to do this, one is to join your local chamber of commerce, yet only on average 10% of the proprietors of small businesses ever do this.

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