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Recruit the right staff and coach them to deliver.

For the past few years, the media has been sharing businesses’ complaints about the lack of qualified wor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

kers. Recruiters and business leaders moan about poor work histories, poor skills, and poor attitudes. The labor pool is overflowing with poor quality candid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tes. What’s a business to do?

Your brand is defined in hundreds of moments of truth each day. People used to tell an average of 13 people about their experi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nce with poor service. The growth of technology gives them the power to tell millions through the use of email, social networking, and blogs. You can’t affor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d one unhappy customer.

Retain the good people you have. If finding good people is difficult, you can’t afford to lose the good ones you have. Think of them

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as customers and apply techniques to keep them just as you would create and execute a customer retention strategy. Treat them like the partners they are in g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

owing your business: Reward them appropriately. Share information about the business with them. Develop a suggestion program and act on their ideas. You can’

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t afford to take good staff members for granted any more than you can afford to take good customers for granted.

Identify a target market and a clear profil

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the ideal employee. You’ve identified a crystal clear target market and have drawn a profile of your ideal customer. Do the same for your staff and devel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

p a plan to proactively attract more top quality applicants that are similar to the great employees you have.

Commit to hiring only the best. Recognize that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it takes two or three times as long as you’d like to hire good people; but that time investment is worth it when you think about the damage inflicted by a po

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or hire. Good employees would rather work harder than put up with rotten coworkers and poor employees will destroy the work you’ve done to grow a brand.

Mak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

educating and developing your staff a priority. Complaining about what people aren’t doing or don’t know doesn’t help. Never assume that someone knows or un

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

erstands what you’re telling them to do. Most people will pretend they understand what you’re saying because they don’t want to embarrass themselves by admit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ting they don’t get it. Questions like “Do you understand?” or “Do you have any questions” are a waste of time. Ask questions about the information or proces

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

so the employee has to give you the answer or ask them to explain the process to you or to a coworker to verify they understand.

Screen for attitude and in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erests, train for the skills you can. Experts agree that the critical skills for success are the emotional intelligence skills that people should bring to th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e job. People do their best in a job that matches their natural personality and interests. Applicants that are late, appear uninterested, lack enthusiasm, or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are rude to the person who gave them the application should never be hired no matter how good their skills are.

Your next step: Evaluate your current recrui

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ment and retention strategy. Develop a plan now to make 2007 the year your business stands out from the crowd because your staff is exceptional, not ordinary

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Choosing your Wholesale Products to sell can be complicated. To avoid confusions just start by looking around you!

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What will the advertising executives think of next? Many small businesses will try new forms of advertising because the Yellow Pages doesn't work. In fact one of the most interesting new ways to advertise is to buy a space above urinals and it was proven that that works five times better than yellow page ads.

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