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The other day I was giving a speech to a group of Business Students a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t a local High School, it seems that the local Future Business Leader

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of America has heard I was in town giving a speech to a nearby colle

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e. Sure enough it is a somewhat small town and the asked if I would s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eak. How could I say no? You see, as a high school student I was Pres

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dent of my Future Leaders of America Club for 3-years and well I attr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ibute at least some of what I learned in those early years to my earl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

success.

It makes sense to give a little back as you grow. Anyway w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

got on the subject of marketing and of course these kinds love marke

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing and they love brands and yet when I started to discuss brands I g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t some funny looks meaning I better explain exactly what a brand is b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

efore I go much further. Since this was a rural school when I asked i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

someone could explain branding, a young person also in the 4H said b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

anding is the marking on livestock used as identification. Indeed it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s.

Of course I am not sure I wish to be branded like that, sound pai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ful indeed. But we are not here to talk about cruelty to animals toda

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y. What was interesting is that these kids all were wearing branded p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oducts, backpacks and computer gadgets. Some had cell phones, iPods a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d other nick-nacks. So needless to say as I pointed this out, the kid

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

immediately understood whey branding is so important even for humans

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everyone could use some encouragement. Sometimes that encouragement is as simple as asking someone to stay in the game a little longer.

A recent survey of more than 320 senior finance executives in North America and Europe showed that over 68% of companies have developed and deployed rolling forecasts. However, most of these executives still feel they need to improve the accuracy of their financial forecasts as well as the time it takes them to produce these forecasts.

Whether it is a multi billion dollar corporation or a newly set-up small business accounting software is more than a mere convenience. It is absolutely crucial for any business, irrespective of its size. For with no proper accounting software, companies can find themselves unable to meet the mandatory compliance issues. Furthermore some others could even experience multi billion dollar financial fraud of the kind Enron and their like that have made very popular.

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