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Dancing Deer was incorporated in 1994. How soon after its founding did a focus on philanthropy develop? From the beginning we had environmental objectives and were also focused on worker participation in owne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rship. It was an underlying theme in our business philosophy.

Philanthropy became more important in 2000 when I bought out my partners and assumed the roles of CEO and majority stockholder. That’s when I pushed my t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

inking harder about what I wanted to accomplish with the company beyond economic survival and wealth creation. It had always been important to me to make our work more meaningful than just pushing cookies out the doo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, but it took on new meaning having been through such a struggle to stay upright. This focus took another step up in 2002, when we started the Sweet Home Product line.

Let’s talk about the Sweet Home Product line

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Through the project, 35 percent of the retail price of each order goes to help homeless families find jobs and move into homes of their own. How did you get involved with the Boston-based One Family organization to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ake the project a reality? They approached us. They were looking for a house-shaped cookie as a gimmick and a thank-you promotion. They had used lapel pins in the past and wanted something different, fun and rep

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esentative of their work. It started out with this simple idea, but through our discussions, I thought there was something bigger here. I thought One Family’s mission to end homelessness was compatible with our missi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on to do good in the world. That ties in with our employee base at our location in a low-income area.

My concept was to focus our philanthropy efforts to be more meaningful, to save ourselves some time and to design

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

something to enhance our marketing strategy. The Sweet Home line made an impact on our branding, but I didn’t expect it to have such a strong visceral impact on people.

How much money has gone to this cause and h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

w many families have benefited from the proceeds from Sweet Home purchases? In 2005 we donated $30,000 to One Family (plus all of our other donations and in-kind activities). This was used to fund three One Fami

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y scholars, which are usually homeless or formerly homeless women with children who are looking to better their career opportunities and achieve financial independence.

In the last fiscal year, our sales were $5.9 m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

llion. We’re at $7.6 million this fiscal year. When I talk to people in other companies, I’m interested in what they’re doing to give back relative to their total profits. When you have large corporations writing big

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

checks, the numbers stand out and it’s impressive – a lot of good is being done. But companies who are giving and doing more relative to their profits, percentage-wise, are really impressive. If other companies did w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at we do on a similar percentage basis, the world would be turned upside down!

As employees are stakeholders in the profitability of Dancing Deer, what do they bring to the table in terms of the philanthropy focu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s or other ideas for giving something back? We have a lot of staff involvement, both in the Sweet Home line and in other projects – many of which are local, like neighborhood clean-ups. All the people that we’ve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

brought on have an understanding of what we’re about. In fact, many come because they’re attracted to what we do to give something back through our work. It takes everyone here to get a Sweet Home Product out the doo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Every year we do something to promote the Sweet Home line around the holidays. Last year our theme was “personal philanthropy” – the practice of getting out there, making connections with people and doing somethin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

measurably good on a person-to-person level, versus just writing checks. All of our employees participated in a tour of 23 of the 25 homeless family shelters here in Boston. Our staff brought pre-made gingerbread ho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ses along with cookies, decorations and good will to these shelters and stayed with residents for the evening. Every person visited at least one shelter; I did 13 myself (some with my own children). In total, we made

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

contact with over 1,100 residents. It reinforced our values and helped build community both internally and externally. We all know that giving back is rewarding; we were moved by how powerful this particular kind was

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Managing technology can be difficult, especially if there are question about an unproven technology, one that has performed well in pilot operations but had never been tested in a large manufacturing operation. As new technologies come available, management must evaluate how their competition is responding to technology breakthroughs.

When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.

The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?

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