Just Other Articles

What Is a Tag Line?

A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ompany name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”

The tag

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

line evokes an image of the product or service whenever a person reads or hears it. It helps to establish

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a brand in a person’s mind.

10 Tips for Writing Tag Lines

Keep your tagline

1. Simple – 5 short

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st connections in the world mean nothing if an airline forgets the human one.”

2. Positive – negative statement

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

don’t sell.

3. Original – like “Beanz meanz Heinz.”

Not like Dixons’ “The future ... for less” or Hyundai’s “

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

A car first. A badge second,” which could apply to a hundred different companies!

4. Benefit-laden – try to inc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lude a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Back

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”

5. Memorable – if it sti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the si

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

de of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Just AAsk.”

6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ady, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?

And make sure someone whose first lang

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uage isn’t English will understand your tag line. An Australian might know what “Tickle it you wrigglers!” means, but w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uld someone from Japan?

7. With the brand name included, if possible – the Automobile Association’s “Just AAsk”

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is more powerful than the anonymous Malaysia Airlines’ “Going beyond expectations” or WH Smith’s “More of what you rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lly want.”

8. With a sense of the brand’s personality in it – WeightWatchers’ “The weight is over.”

9. Inte

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

esting – does WH Smith’s “More of what you really want” grab you?

10. Free from the possibility of prompting a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/7889/justotherarticles-How-to-Write-a-Tag-Line--10-Tips.html">How to Write a Tag Line - 10 Tips</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/7889/justotherarticles-How-to-Write-a-Tag-Line--10-Tips.html]How to Write a Tag Line - 10 Tips[/url]

If you're doing medical billing and you don't know what's in your inventory, you're pretty much dead in the water. In this installment of medical billing and the DME software, we're going to discuss the importance of item inventory tables.

It is said that “it’s not what you know, but who you know that counts”. I believe that “it is what you know that will give your head start, who you know that will get you going, who knows you (and your products or services) that will help you succeed, but what you do with your knowledge and relationships that will make you succeed.”

Tags

Links

Just Other Articles - How to Write a Tag Line - 10 Tips

Related Articles: