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You have to love the branding of the Gieko Insurance Company G

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ecko. Brilliant marketing and you have to laugh because it is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

so ridiculous and funny to listen to a Gecko with an Australia

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n Accent no doubt tell you that you can save hundreds of dolla

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs on your car insurance by switching to Gieko.

If you think

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bout the absurdity of it all, I mean here is a talking Gecko o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n your Television Set telling you that you can; Save Hundreds

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of Dollars on Your Insurance from the Reptilian Insurance Comp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

any. That is just too funny.

Indeed and memorable too. In fac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t that is such a wonderful and creative advertising campaign t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at they keep running it month in and month out. Brilliant mark

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eting and excellent branding; no wonder Advertising Age Magazi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ne nominated it for the one of the best commercials in 2006. E

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ven beating out the Vonage Commercials; Stupid Things People D

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o.

The advertising campaign is so ridiculous that even its or

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ginators make fun of it and the talking Gecko even makes fun o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f himself on the commercials now? Go figure; how could a talki

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng Gecko catapult an Insurance Company to the top of the Indus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

try in less than a year? Well done and that folks is my market

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing and branding tip for the day. Consider all of this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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