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Just Other Articles - Hip-Hop's Influence on Brands
It has been 35 years since its founding and hip-hop continues to thrive in urban America. Once a block party fad that started in the Bronx, New York, hip-hop i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s now a $4 billion-a-year-music industry that spans the globe. Although it has always been the voice of inner city youth and young adults, hip-hop has evolved
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to include the 25 to 34 year-old demographic segment. Proving its staying power, for the past five years hip-hop remains the top-selling genre over country mus
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ic and is second only to rock music. Formerly known as rap, hip-hop is a moving cultural force that first garnered the attention of corporate America in the ea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rly 90’s. When hip-hop made its debut into mainstream, corporate heads began to turn. Enterprising brand managers embraced the culture and soon realized substa
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ntial results.
In an effort to be a hip drink of choice, Coca-Cola’s Sprite brand began using rap music in commercial ads in
In an effort to be a hip drink of choice, Coca-Cola’s Sprite brand began using rap music in commercial ads in
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
1994. Sprite Brand manager, Pina Sciarra affirmed that Sprite’s appeal as a favorite soda quadrupled as a result of the ads. Taking notice of Coke’s commercia
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
l success, Burger King and several restaurant chains followed suit with similar advertising approaches. By bringing the edgy styles of favorit
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e rappers to specialty stores, the fashion industry became a key contributor to hip-hop’s brand influence. Department store retailers such as Macy’s
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
trong> took notice and filled their racks with the likes of FUBU, Phat Farm, Mecca, ENYCE, G-Unit
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rong>, and Apple Bottoms.
Traditional designers even realized revenue potential in the hip-hop market. In 1999, Tommy Hilfiger
Traditional designers even realized revenue potential in the hip-hop market. In 1999, Tommy Hilfiger
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g> reported a significant increase in annual sales after tailoring his line for “the hip-hop set.” Sportswear giant, Nike expanded its celebri
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ty-advertising list to include hip-hop artist, Nelly. In 2003, Nike released 1,000 pairs of the rapper’s $120 limited edition Air Derrty sneak
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
er. The sneakers reportedly sold out within hours. Luxe designer, Louis Vuitton recently jumped on the hip-hop brand wagon by making musician,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
solo artist, and Grammy award producer, Pharrell Williams its “new face” for the brand’s 2006-2007 line of Italian suitcases and bags.
Today
Today
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, the hip-hop influenced urban apparel market does $2.2 billion in annual sales, which includes a celebrity-based designer list from the likes of singer,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng>Beyonce Knowles to entertainment magnate, Sean “Diddy” Combs. Among its influences, hip-hop transcends boundaries in politics, mus
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ic, fashion, and other forms of entertainment. With 100 million fans worldwide, hip-hop also dominates many parts of mainstream media. Filmmakers, television s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
how writers, and print publishers for example, are among media professionals who readily incorporate hip-hop lingo and fashion concepts in their products. Desp
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ite the often-negative connotations associated with the culture booming balance sheets is what compel companies to use hip-hop’s market appeal to gain leverage
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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