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One thing I have found in my experience as a search engine marketer is that each business is unique and as such presents a unique set of challenges to being promoted on the internet. However, there are some basic, universal techniques that can help

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

businesses in any market.

Edit Your Local Listings Google recently launched their Local Business Center where you can add a description, photos, and even coupons to your local business listing. The listing is shown when a web user looks for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a local service through Google's local search and the top results will even show up in a web search when Google thinks you're looking for a local business. For instance, a search for, "Boise gyms" with give you local results above all of the web res

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ults because Google interprets them as more relevant. If your business has been around for a while, then most likely it already indexed in Google's Local Business Center, but it is important to check, because I have noticed that some of my clients'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nformation has been wrong.

There are also other free business listings through local.Yahoo.com and www.superpages.com. There are of course many others, but these are probably the two most prominent outside of Google.

Do Some Keyword Research
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
> It is important to find out what terms people use to find your type of business. Are they finding you or your competitors? The first thing I do is sit down and write out a list of keywords I would use to find a business. Then I ask someone else
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
what they would type to search for that business. Then with the keyword list I use the Overture Keyword Tool. This tool gives you a general idea what terms are u
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sed the most in searches. It might not help at the hyper, local level, for instance any search with, "Boise" as a prefix, but if you are looking to discover if one term is more popular than another, this tool is very helpful. Once you have scouted
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ut the keyword terms you are going for, then you would need to optimize your website with those terms.

Sometimes Less is More Duplicate content can be very detrimental to your website's ability to rank high in the search engine results page
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s. For instance, if you run a site that uses generic catalog content to describe your products or services, you may be using the same text that 100s or even 1000s of other websites selling the same product are and and as a result you will be punishe
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. If it were at all possible, I would recommend rewriting the product description in your own words. If this were not possible (say, for example, you have 100s or 1000s of products), then I would recommend a different solution such as a JavaScript
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
op out box with the product information listed on another page. That way your product pages aren't penalized for the duplicate content. I would also use a robots.txt file to inform the search engine spiders the pages you don't want them to index.
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
For example, there is no reason for Google to index your "View Cart" page, "Account Login", and "Search" page, because they are of no real value to your customers. Give Google a road map and access to the meat of your site. If you are an e-commerce
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
site, then that would be you product pages. It may seem counterintuitive, but sometimes it is best to have fewer pages rather than more.

Sometimes More is More Writing a company blog can be a great way to offer valuable information to your
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
consumers about special announcements, special offers, job offers, etc. It can also further your brand and offer "face time" with your customers. A blog can be a great place for product reviews and as a result create more valuable pages for Google
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o index. Although this might seem counterintuitive, write articles for other websites, like ezinearticles. Sometimes writing content for other websites can give you exposure to an audience you wouldn't otherwise have access to. Make sure to offer
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
a link back to your site at the bottom.

Find Relevant, Local Links If you have the patience, try to build relationships and seek out links with other local websites. Another way would be to create a newsworthy item and send out a press relea
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e to the local media. Your press release HAS to be something with a news angle, it can't be just about a ho-hum event or sale your company is putting on, but rather an event that somehow benefits the community. This can great for gaining links, and
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
also gaining exposure to the local community outside of the web.

These are just a few basic tips that every local business should follow. A serious search engine optimization (SEO) campaign should not be attempted without a professional or serious
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
research, and ethical tactics. Beware of people if they tell you they can get you in the top results instantly. SEO takes time and perseverance. If you wish to learn more about SEO and are of the DIY mentality, I recommend SEOmoz.org as a resource

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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