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With the increase in the competition in the online world, the internet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

marketers are always busy in finding some newer source of promoting the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r websites. Search Engine marketing is one such source. The search engi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es are helpful to all of the people who use the internet. These engines

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have the capacity of searching the World Wide Web for any keyword that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou give them. As most of the times when we are looking for particular i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

formation on the internet, we do not know the exact website which will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e helpful to us, we take the help of these search engines. Such inciden

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s practically make the search engines the most visited websites the wor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d over. Thus if a website markets it self through search engine, it wil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get noticed by the people.

The search engines make lots of money thro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gh marketing. The banner ads placed on the search engine are almost alw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ys paid. The links provided on the search engines are also paid. The se

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rch engines generally offer pay per click advertising offers which agai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is a source of money for them. These and other kinds of search engine

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arketing themes make it one of the most visited websites as well as the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

highest gross earners. Search Engine marketing is a source of making mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ey for many. The search engines are most heavily visited internet locat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ons and this access of traffic makes them capable of generating a lot o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

money. Google, Yahoo! and MSN are the best known of the search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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