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The major search engines, especially Google and Yahoo, in many ways control a vast amount of the internet. Search engines have become gig business and at first glance it might not seem so, but when you consider

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the sheer amounts of traffic search engines get, then Google's share price starts to make more sense. Search engine placement for marketing purposes is indeed a very smart way to market online.

In many ways t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he search engines controls and directs which websites will get the most traffic. Each search engine has their own 'secret weapon' which is their 'robot' – the algorithm that determines which sites will get high

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

search engine placements. Although many people speculate as to what these robots are looking for, very few people actually know how these complicated algorithms determine which sites will get the best placement

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. When it comes to search engine placement marketing, the worse thing you can do is not to get sucked into 'the latest' tactic for getting high search engine placements.

Search engine placement marketing taps

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

into a strategy that I call F.A.T which is an acronym that sums up why search engine placements are so effective as a marketing strategy. Here's what F.A.T stands for:

F = Free.
Search engine traffic is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

free.

A = Autopilot.
Once you are listed you will continue to get traffic without any more work or maintenance.

T = Targeted.
Traffic you get from search engines are highly targeted and this trans

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lates directly to higher sales and conversions on your website.

There simply isn't any better or more effective and efficient form of traffic than the search engines. The real challenge however with search eng

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne placement marketing is in getting a top placement. Being stuck on page ten of Google's search results will bring you very little traffic. Most people give up after the second page of search results. You got

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to get yourself on at least page one or two of the search results to really tap into the power of F.A.T marketing.

So, how do you get yourself to the first two pages of Google’s search results? Well, several b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oks have been written on the subject, but there are no hard and fast rules. The search engines are continuously engineering their algorithms to be more effective. Remember that the search engines provide a serv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ice and the better and more relevant their search results, the better their service. The better their service the more popular they are and the more money they make with advertising. When you do search engine p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lacement marketing you got to keep one primary idea in the forefront: RELEVANCE.

If you want to rank well with the search engines you got to think like they do and that is to provide valuable and relevant info

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mation that real people (not just robots) are searching for. As a general rule, if people like it, Google will catch on and also like it. Although there are many strategies for getting top search engine ranking

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, not all of them are a good idea. Many 'black hat tricks' only lasts for a short while and often you will get your site banned when found out. To be highly effective at search engine placement marketing in th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

long term, you got to focus on highly relevant content that real people are actually looking and searching for.

If you look at the internet on a global scale then it really is still in it's infancy. Most of t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he third world are still deprived of this privilege. In the coming years the internet will only keep expanding and so will the search engines and their control over traffic on the internet. All your efforts on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

getting high search engine placement, marketing with the search engines and developing quality content will ensure your long term success.

When you market online, think F.A.T. Not only will this boost your cur

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ent results, but it will ensure sustainability for your online business. Getting top search engines placements are tough, but well wort

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h it and more often than not, your results will exceed your expectations. Search engine placement marketing is still the most effective way to consistently drive high volumes of targeted traffic to your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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